IFA is the world's largest consumer electronics and home appliances trade show, and as we step into 2024, we are gearing up to celebrate a century of technological advancements. For 100 years, IFA has remained at the forefront of technology and innovation.
Since 1924, IFA has been the platform for tech launches, showcasing detector devices, tube radio receivers, the first European car radio and colour TV. From Albert Einstein opening the show in 1930 to the launch of the first video recorder in 1971, IFA Berlin has been integral to the transformation in technology, bringing together industry pioneers and innovative products all under one roof.
IFA 2023 saw the launch of HONOR's latest innovation, the foldable phone Magic V2 with an exciting opening keynote. Equally thrilling was the prospect of meeting the squad of FC Union Berlin, a formidable contender in the Champions League.
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