4 Sep 2026 – 17:30 – 30 min
Location: Creator Stage

Beyond Gaming: What Twitch Really Offers Creators

Twitch is far more than gaming. This session shows what creators can really expect: strong communities, direct interaction, monetization and opportunities for brand partnerships.

Presented by
Speakers
Verena Ullrich
Twitch Streamerin & Twitch Ambassador, Twitch
Track: Marketing & Creativity
Language: German
What makes Twitch interesting for creators even when gaming is not their focus? Twitch streamer and Twitch Ambassador Verena Ullrich shares a creator’s perspective on the platform and uses her own experience to show how content, community and interaction work on Twitch.
The session explores how viewers actively shape a stream, how reach can turn into a loyal community and how creators can monetize their content. Verena also shows what brand partnerships can look like on Twitch, why products are especially suited to being tested and discussed live, and who creators can actually reach on the platform.
Key Takeaways:
What Twitch offers creators beyond gaming
How community and interaction work on Twitch
How creators can monetize their content
What live brand partnerships and product integrations can look like
Who creators can actually reach on Twitch