The Impact of Changes and Trends in the European Household Appliance Market on IP Strategies

One interesting area of growth for household appliances is in the area of smart appliances. Smart appliances are gaining popularity driven by convenience and energy saving and the wider adoption of a “smart home’” by consumers. There is a predicted growth of around 26% in the smart appliance market up to 2027. With such predicted growth, the “smart” features of a household appliance are becoming important differentiators between products. This has meant household appliance manufacturers are increasing innovation in this area and patents towards these smart differentiators are becoming increasingly important.