Impuls Talk: The Intelligence Shift - What we can learn from China for using AI
Impuls Talk: The Intelligence Shift - What we can learn from China for using AI
China is showing how AI can move beyond efficiency and fundamentally reshape business, brands and commerce. What can we learn from this – and what does it mean for the future of retail in Europe?
Presented by
Track: Retail & Future of Commerce
Language: English
AI is changing more than how businesses operate – it is transforming how consumers discover, interact and buy. Looking at China as one of the world’s most dynamic digital markets, Björn Ognibeni explores how AI is already redefining commerce, customer experiences and the role of brands. For MediaMarktSaturn, these developments offer valuable perspectives on where retail could be heading next. The session takes an outside-in look at the shifts shaping our industry – and the lessons European businesses can take from China as AI becomes an increasingly powerful force in commerce.