Positive Impact – Create Sustainable Products and Business Models with Cradle to Cradle

In this expert-level workshop, we dive into the practical application of Cradle to Cradle.
How are circular products developed? What business models support them? Participants will engage with interactive methods, explore best practices, and connect directly with C2C experts.

Key Takeaways:

1. Product development based on Cradle to Cradle creates added value for both the environment and the market
2. Circular business models support customer satisfaction and reduce dependency on finite resources
3. The workshop provides hands-on tools and clear next steps for implementation

The donation-funded, non-profit Cradle to Cradle NGO has been advocating for a future-ready circular economy since 2012. Through education, networking, and hands-on projects, it brings the Cradle to Cradle approach into business, politics, and wider society. Its goal: a world in which products and processes are designed from the outset to be healthy and fair, with materials that can circulate continuously. This work takes shape through initiatives such as the recurring C2C Congress, the C2C LAB in Berlin, and the concert project Labor Tempelhof with Die Ärzte, which received a special award from the German Sustainability Prize in 2024. In 2025, IFA Berlin is expanding its commitment to sustainability and is entering into a partnership with the Cradle to Cradle NGO.