8 Sep 2025 – 10:30
IFA Global Markets (Hall 26)
30 min
Fireside Chat: Paolo Falcioni, Director General, APPLiA
APPLiA is the Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe, promoting industry's mission to advance Europeans' lifestyles. In this session, the Director General will cover the trends in the appliances industry (small and major appliances), the business prospects for 2025-2026, and the challenges of the surrounding economic environment.
Speakers P. Falcioni (APPLIA)
Language: English
IFA Global Markets
8 Sep 2025 – 10:45
Dream Stage (Hall 25)
15 min
Scene Setter by WGSN - The Future of Connectivity
Unlock the power of next-gen connectivity. Abdulrahman Hadi, WGSN’s Consumer Tech UX Trend Strategist, presents The Future of Connectivity, revealing how hyper-connected networks are enabling seamless digital-first experiences while addressing critical needs for data privacy, security and protection. 
Speakers A. Hadi (WGSN)
Language: English
Connectivity
Governance / Policy  / Data privacy
Sustainability
Communication & Connectivity
8 Sep 2025 – 11:00
IFA Lab
60 min
How to Measure Your Impact - a Workshop by Impact Hub Berlin
This workshop invites participants to explore how tech can be used as a tool for impact. We’ll begin by asking, “What is the ultimate impact we want to have?” to understand how startups and can use tech to achieve social and environmental goals.
Speakers E. Leopold (Impact Hub Berlin)
Language: English
Access: Trade Visitors Only
Research & Development
Sustainability
IFA Next
Communication & Connectivity
8 Sep 2025 – 11:00
IFA Global Markets (Hall 26)
30 min
asiabits: Asia Is Reinventing Your Industry (While You’re Not Watching)
We live in the center of disruption. What happens in Asia increasingly determines what our industry (and the world) will look like tomorrow. People still underestimate what is really happening in China, South Korea or Japan – which technologies are emerging, which markets are shifting, which deals are being done. Asiabits empowers a globally connected generation of decision-makers to identify, understand, and harness Asia’s most important innovations for progress. Our talk will focus on understanding the mindset and changes that will affect consumer electronics and appliances industries.
Speakers T. Derksen (asiabits)
Language: English
IFA Global Markets
8 Sep 2025 – 11:00
Dream Stage (Hall 25)
30 min
TASS Vision - Retail 5.0: Where Technology Meets the Human Soul
Discover how AI and human empathy unite in Retail 5.0 - creating smarter stores, richer experiences, and a future where technology amplifies the human touch.
Speakers U. Uysal (TASS Vision)
Language: English
AI
Connectivity
Extended reality (AR/VR/XR)
IFA Next
8 Sep 2025 – 11:30
Dream Stage (Hall 25)
30 min
ElevenLabs: future of Voice & Audio AI
Join ElevenLabs (global AI audio leader) on a session to peek into the future of what will be and is already possible with AI in terms of voice and audio use cases. From building customer support agents that can have a full conversation with your customers, to turning text into engaging audio for your video or creating music from short text prompts - the future of audio AI is here.
Speakers Y. Brinkmann (ElevenLabs), . Thi Stoinski (ElevenLabs)
Language: English
AI
Content Creation
E-commerce / DTC
Software
Audio
Communication & Connectivity
Photo, Video & Content Creation
8 Sep 2025 – 11:30
IFA Global Markets (Hall 26)
30 min
China Supply Chain: Zhongshan’s Smart Home Appliance Industry Development
Guangdong Province in China represents 30% of the world’s home appliance market and the Guangdong city of Zhongshan hosts more than 10,000 home appliance and related companies ( and 1350 of those are large-scale enterprises). Our special guest, the Director of the Zhongshan Committee of China Council for the Promotion of International Trade (CCPIT) will share details on this industry cluster,, industry trends, and new developments in the region that might interest buyers or other IFA industry attendees.
Speakers L. Jun (CCPIT)
Language: English
IFA Global Markets
8 Sep 2025 – 12:00
Dream Stage (Hall 25)
30 min
The Future Belongs to Talent
In this keynote, Factory Network CEO Stefan Krause explores why talent is Europe’s hidden advantage. A call to unleash potential, shape ideas, and scale impact — turning talent into legends.
Speakers S. Krause (Factory Network)
Language: English
IFA Next
8 Sep 2025 – 12:00
IFA Global Markets (Hall 26)
30 min
China & Asia Sourcing with Paul Weedman
This discussion will explore the highlights and takeaways of Paul Weedman’s 20 years of guiding international companies through souring and supply chain in China and Asia. The audience can hear about the dos and don’ts of product and factory sourcing, verification, quality control, shipping, financing ,and more.
Speakers P. Weedman (Victure Group)
Language: English
IFA Global Markets
8 Sep 2025 – 12:30
Dream Stage (Hall 25)
30 min
Ulike: The future of beauty tech is at home
The future of beauty isn't in the clinic – it's in your home. Discover how one brand is putting professional-grade technology in the hands of millions and reshaping the entire beauty market.
Speakers W. Xia (Ulike)
Language: English
Wearables
Fitness & Digital Health
8 Sep 2025 – 13:00
IFA Next Lab
60 min
Positive Impact – Create Sustainable Products and Business Models with Cradle to Cradle
In the Cradle to Cradle workshop, participants will learn how to create circular products and business models that deliver real added value.
Speakers T. Janßen (Cradle to Cradle NGO)
Language: English
Register here
Supply chain
Sustainability
IFA Next
8 Sep 2025 – 13:00
IFA Global Markets (Hall 26)
30 min
Beyond Generative AI: The Future of AI and CE/HA
Are you weary of hearing about AI-generated text and images? The most important aspects of AI have yet to be told. Join this presentation to step past “generative AI” into “agentic AI” and beyond. Discover what impact AI will really have on your business in consumer electronics or home appliances.
Speakers B. Snyder (Channel Media Europe)
Language: English
IFA Global Markets
8 Sep 2025 – 13:30
Dream Stage (Hall 25)
30 min
WLOUNGE: Building Bridges: Investing in Tomorrow: Opportunities and Challenges in the European Investment Landscape.
At IFA Berlin, Mali M. Baum leads a forward-looking discussion bringing together General Partners (GPs) and Limited Partners (LPs) from across Berlin and Germany venture capital ecosystem. This session explores how investors are navigating the evolving European landscape, uncovering key opportunities, addressing emerging challenges of today and supporting critical technologies for Europe. From what is their approach for allocating the best investment to cross-border collaboration, the conversation aims to build bridges that shape a more resilient, inclusive, and high-impact investment future for Europe from investors to founder.
On this panel, special on stage discussion bring by the Gen Z VC approach ICBF VC ( ICBF - Inception Capital Berlin Fund), The hands on creating companies VC Apollo, Ecosystem builders and networks in partnership for Berlin WLOUNGE and BETAHAUS .
Speakers M. M. Baum (WLOUNGE), J. Müller-Meerkatz (ICBF VC), M. von der Ahé (Betahaus), A. Vukoja (Apollo Health Ventures)
8 Sep 2025 – 13:30
IFA Global Markets (Hall 26)
30 min
D Young & Co: The Impact of Changes and Trends in the European Household Appliance Market on IP Strategies
As technology changes, patent law has to evolve to keep up, and this presentation on IP will help you understand and navigate European Household Appliance industry changes to reach your commercial goals.
Speakers J. Jackson (D Young & Co)
Language: English
IFA Global Markets
8 Sep 2025 – 14:00
Dream Stage (Hall 25)
30 min
Frontnow: E-Commerce is Dead – Long Live Experience Commerce! How OBI, Coop & Audi Sell More with GenAI
It’s time to move beyond classic e-commerce into experience commerce: inspiring, intuitive, intent-based. Learn how OBI, Coop & Audi use GenAI to bridge online-offline, heal chaotic product data, and prepare for agent shopping & AI discoverability.
Speakers M. Funk (Frontnow)
Language: English
8 Sep 2025 – 14:00
IFA Global Markets (Hall 26)
60 min
Channel Media Europe: The 10 Megatrends Driving Big Change in Our Industry
This is the industry overview you’ve been looking for. In this enlightening and entertaining presentation, editor Bob Snyder brings together the larger forces of tech and society that are shaping our industry, allowing you to see the Big Picture of the interactions between the different forces that will shape our industry for the next decade.
Speakers B. Snyder (Channel Media Europe)
Language: English
IFA Global Markets
8 Sep 2025 – 14:30
Dream Stage (Hall 25)
1 h 30 min
AI, Built. Powered by Tuya
We’ll explore how AI and IoT are converging to transform smart living. Together with our ecosystem partners, we’ll discuss how this integration is making homes smarter, more energy-efficient, and sustainable. Attendees can expect engaging conversations around breakthrough technologies, real-world applications, and how we can collectively empower consumers toward greener, smarter lifestyles.
Speakers E. Blin (Groupe Prolaser), C. LaPré (Connectivity Standards Alliance), T. Makris (Berlin Brands Group), N. Scribe (Canbuz GmbH), A. Yang (Tuya Smart), T. Yu (Tuya Smart)
Language: English
Access: Limited capacity. RSVP required.
More Details
AI
Sustainability
Smart Home
8 Sep 2025 – 14:30
Creator Stage (Creator Hub, Palais)
1 h 30 min
Deep Dive Positionpaper: Cradle to Cradle in Consumer Electronics
Where policy meets practice: How business and government can advance the circularity of electronics through Cradle to Cradle.
Speakers N. Griefahn (Cradle to Cradle NGO), T. Janßen (Cradle to Cradle NGO), M. Mack (Liebherr-Hausgeräte GmbH), C. Eckert (ZVEI), B. Urban (WIK Group), C. Waldeck (Shift GmbH)
Language: German
Governance / Policy  / Data privacy
Supply chain
Sustainability
IFA Next
8 Sep 2025 – 15:00
IFA Global Markets (Hall 26)
30 min
Retention Masters Europe AB: Can a Digital Guarantee Solve Right to Repair, Digital Product Passport and Achieve Commercial Targets?
How one technology, Digital Guarantee, proposes to solve end user demand for Right to Repair, industry’s call for a Digital Product Passport, and shareholder requirement for achieving commercial targets.The CEO of Retention Master Europe will discuss best practice for brands and retailers to integrate Digital Guarantee to existing systems. An expert for standardization of EU Digital Product Passport, he will explain how to enable right to repair and Digital Product Passport during the product life cycle.Can a big brand work with a small company for business-critical data? You’ll find out how in this presentation.
Speakers G. Ryding (Retention Masters Europe AB)
Language: English
IFA Global Markets
8 Sep 2025 – 16:15
Dream Stage (Hall 25)
30 min
Electronics, Innovation & Creativity
This session brings together leading voices from investment, startups, and technology including Ekke Van Vliet, Marc Funk, Mali M Baum, Mario Orgis, and Kristján Einarsson moderated by Sascha Quade. Together they will explore how creativity and innovation are reshaping the electronics industry, driving growth, and opening new opportunities for entrepreneurs.
Speakers K. Einarsson (Treble Technologies), M. Funk (Frontnow), M. M. Baum (WLOUNGE), M. Orgis (Last Mile Semiconductor), E. van Vliet (EIC)