Show area

Fitness & Digital Health

Discover the Fitness & Digital Health show area and how smart wearables, health apps and medical tech are transforming well-being and enabling us lead healthier lifestyles.
Show area
Fitness & Digital Health
Discover the Fitness & Digital Health show area and how smart wearables, health apps and medical tech are transforming well-being and enabling us lead healthier lifestyles.

Exhibit at Fitness & Digital Health – IFA 2026

IFA is where global brands, industry leaders, and innovators come together to shape the future of technology. As an exhibitor, you gain unparalleled access to decision-makers, media, and consumers eager to discover what’s next. Don’t just showcase your products, be part of the conversation that drives the industry forward.

Business opportunities

Meet industry leaders, buyers and retailers from around the world. IFA combines B2B and B2C like no other event.

Thought leadership

Take the stage. Share ideas, launch products and connect with experts through keynotes, panels and masterclasses.

Media exposure

IFA generates major buzz: 4,500+ journalists, 90k social mentions and 219 billion media impressions. It’s where stories go global.

Brand visibility

Put your brand in the spotlight – on-site, online and everywhere in between. Tailored sponsorships deliver lasting visibility.

Exclusive networking

Rub shoulders with the right people, from top buyers to investors, at lounges, events and meetings across Berlin.

Product showcasing

Let visitors try your tech. From demos to deep dives, IFA helps you connect directly with buyers, users and fans.

Turn innovation into business.
Why brands choose IFA
Brands share why IFA matters to them – from ideas and innovation to connections that last beyond the event. Find out why IFA matters for your business.

Exhibitors of 2025

From game-changing launches to future-defining ideas, IFA 2025 brought together brands rewriting the rules of what’s possible – and paving the way for what’s to come in 2026.

+ 0 k
attendees from
140 countries
0 %
international
retailer buyers
0 %
interested in
Fitness & Digital Health
+ 0
media representatives
from 80 countries

Discover

  • Fitness trackers
  • Smartwatches
  • Health monitoring devices
  • Activity & sleep tracking
  • Digital fitness apps
  • Home fitness equipment
  • Smart scales
  • Sports products & accessories
  • Smart apparel & wearables
  • Recovery & wellness devices
  • Blood pressure monitors
  • Sleep tech devices
  • Wireless fitness audio
  • Fitness gaming & active play
  • Hydration tracking bottles
  • Connected training platforms
  • Healthcare tech products
  • Body analysis systems
  • Mental wellness tech
  • Posture & movement tracking
A smart take on beauty
The Beauty Hub brings skincare, beauty tech and self-care together in one place. Discover smart tools, new routines and ideas for everyday care.

More coming for 2026. Stay tuned.
A smart take on beauty
The Beauty Hub brings skincare, beauty tech and self-care together in one place. Discover smart tools, new routines and ideas for everyday care.

More coming for 2026. Stay tuned.
Impressions & insights
What makes IFA truly special? Let the exhibitors and attendees tell you themselves! Get inspired by their experiences, hear firsthand insights about groundbreaking innovations, and see how IFA brings together brands, industry leaders, and tech enthusiasts from around the world. Discover why IFA is the place to be for technology and innovation.
Experience what's possible.
IFA Moments are the highlights of IFA. They bring brands, media, creators and audiences together through live experiences, brand activations and storytelling across the city and the show – turning ideas into moments people remember.
Experience what's possible.
IFA Moments are the highlights of IFA. They bring brands, media, creators and audiences together through live experiences, brand activations and storytelling across the city and the show – turning ideas into moments people remember.

Built for business impact

Beyond products and presence, IFA creates platforms for leadership and recognition. The IFA Retail Leaders Summit and the IFA Innovation Awards connect brands with decision-makers, insights and industry credibility.

IFA Retail Leaders Summit

The IFA Retail Leaders Summit brings senior retail and tech decision-makers together for focused exchange and strategic insight. Curated content, peer discussion and targeted 1:1 meetings create real business impact. Stay tuned for the 2026 edition.

Recognition that matters.

The IFA Innovation Awards highlight outstanding design and engineering in consumer and home tech. Judged independently, they give brands a strong platform for visibility and industry recognition. Stay tuned for 2026.

Make your brand impossible to miss.

Navigate IFA

Find your way around IFA 2026 and the entire Messe Berlin grounds with our detailed venue map of all show areas.

Navigate IFA
As of December 2025. Subject to change.
Trending topics
  • AI powered personalisation
  • Next generation wearables
  • Data driven health prevention
  • Connected fitness ecosystems
  • Smart training & performance tracking
  • Recovery & regeneration technology
  • Sleep optimisation tech
  • Mental wellness technology
  • Digital health monitoring
  • Telehealth & remote care
  • Longevity & healthy ageing
  • Sustainable fitness solutions
  • Immersive fitness experiences

Partners & sponsors 2025

IFA works with industry leaders, innovators and forward-thinking partners who shape the tech landscape. Explore the brands that helped define IFA 2025 and discover partnership opportunities for 2026.

Lead the industry.

Fitness & Digital Health – Frequently asked questions

  • What is the Fitness & Digital Health show area at IFA 2026 about?
    The Fitness & Digital Health show area focuses on connected technologies that support health, fitness, wellbeing and performance. It brings together wearables, smart fitness solutions, digital health tools and wellness technology for everyday life and professional use.
  • Which topics and innovations are in focus?
    Key topics include next-generation wearables, AI-powered personalisation, data-based health prevention, smart training solutions, recovery and wellness technology, sleep optimisation and digital health monitoring.
  • What is the Beauty Hub and how does it fit into this show area?
    The Beauty Hub is part of the Fitness & Digital Health show area and focuses on technology-driven beauty and personal care. It highlights how digital solutions, smart devices and data-supported approaches are influencing skincare, grooming and everyday self-care.
  • Why is Fitness & Digital Health an important topic at IFA?
    Health, beauty and wellbeing are becoming increasingly connected with technology. At IFA 2026, this show area highlights how digital solutions support healthier lifestyles, preventive care and everyday self-care across fitness, health and beauty.
  • Who should visit the Fitness & Digital Health show area?
    The show area is relevant for private visitors interested in fitness, beauty and wellbeing, as well as for trade visitors from health, sports, beauty, retail and technology sectors. It offers insights into how digital health and beauty solutions are evolving.