Eugen

Founder and Managing Director of KRAFT creative studio GmbH

• Started in 2016 as a laid-back running group with friends
• Now a creative workshop and agency that has grown out of the KRAFT Runners running community
• 16 free weekly runs in Germany, Austria and the USA
• a few partners from 2026: Google, Powerade, Samsung, Decathlon, Ford, dm drogerie, …

Active as a running creator for 5 years, during which time he gained an insight into many aspects of the industry

• Content (in front of and behind the camera)
• Brand collaborations
• Events
• Community building

Photo Credit: Kathleen Springer