Toni Willkommen
Chief Growth & Brand Officer
brand eins Medien AG
Germany
brand eins Medien AG
Germany
Sessions
9 Sep 2025 – 14:00
Dream Stage (Hall 25)
30 min
BackMarket - Refurbished: The New Normal?
With rising awareness around sustainability, circular economy and smart consumption, refurbished technology is moving from niche to mainstream. What used to be a compromise is becoming a first choice for many consumers – with major implications for brands, retailers and the entire tech industry. In this panel we discover how Back Market scales reuse and repair, shifts consumer habits, and makes refurbished tech the first choice over new.
Speakers G. Yates (Back Market), T. Willkommen (brand eins Medien AG)
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