Robert Glas

Director Automotive Technology
3SS
Germany

Robert Glas is Director of Automotive Technology at 3SS, where he leads technical delivery of the 3Ready Automotive platform. His career spans a series of pioneering entertainment projects: HbbTV at ProSiebenSat.1, Smart TV streaming at maxdome, and the cloud-based platform at Vodafone GigaTV. It was here at IFA, in 2010, that he presented ProSieben's first Red Button application. For over five years he has brought that experience into the car, beginning with Zync and Europe's first in-car entertainment launch. At 3SS he has taken three in-car projects into production in just two years.

Sessions

4 Sep 2026 – 16:00

Dream Stage (Hall 25)

40 min

The car as the third habitat: The future of in-car entertainment

In-car entertainment is becoming a key differentiator, for automotive manufacturers as well as for content providers. As vehicles become increasingly connected and automated, demand is growing for high-quality, robust, and personalized entertainment solutions. The car as a third living space opens up new business models and target groups, from streaming services and interactive formats to applications for mobile office and gaming.

Speakers