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The world's largest tech event connecting consumer electronics, home appliances and future tech
IFA creates a space where global innovators, thought leaders, professionals and consumers alike come together to shape the future of technology.
+0k
attendees from
155 countries
155 countries
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brands from
51 countries
51 countries
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media
representatives
representatives
0%
international
buyers
buyers
IFA 2026 highlights
Relive the energy of IFA 2026. Experience the atmosphere, the people and the ideas that made IFA 2026 truly unforgettable.
Exhibitor voices at IFA 2026
From global brands to start-ups and challengers: see how exhibitors used IFA to create impact, strengthen relationships and prepare for the year ahead.
For us, IFA is the key venue for bringing the JURA brand to life in an authentic way – and for presenting ourselves as a premium provider through quality, innovation, and genuine coffee expertise. In addition to the presentation of our concepts and new products, the focus is above all on direct and personal interaction with our specialist retail partners, media representatives, and consumers, which sharpens our understanding of trends and expectations.
For us, the IFA is much more than just a trade show. It is the moment when we showcase the true essence of our brands, Bosch and Siemens. We present products and innovations that will inspire you for a long time, as well as a service that fosters trust. This demonstrates our strength as Europe's number one home appliance manufacturer with a diverse portfolio that improves quality of life at home worldwide.
At trade shows, the focus is often on things being ‘faster, bigger, and better’. For us, however, it is at least equally important to understand what people really expect from products in their everyday lives. Above all, IFA is an extremely valuable platform for genuine dialogue – with retailers, industry partners, and the people who ultimately use our products. It is precisely these conversations that help us at Metz to rethink technology in meaningful ways and develop products that impress not only at the trade show, but also at home.
Four reasons your brand belongs at IFA
Whether you're a global name, a startup meeting investors at IFA Next or a supplier finding buyers at IFA Global Markets, IFA puts you in front of the people who move the market.
Reach the world in five days:
Meet 240,000 visitors from 155 countries, all in one place.
Launch to a global audience:
Put your products in front of 5,200 journalists, bloggers and creators, ready to share your story.
Build partnerships that last:
Buyers, retailers and 2,000+ exhibitors, all within reach. The best partnerships start face to face.
Stand with the innovators:
Join the brands behind 530+ IFA Innovation Awards entries and show the world what's next.
Meet the exhibitors of 2026
IFA brings together global brands, visionary start-ups and tech pioneers from around the world. See, test and explore technology that's about to change how we live, work and play.
Get to know the IFA Show Areas
The future starts here. In the IFA Show Areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations: from Smart Home and AI to sustainable technology. Experience hands-on innovations, from AI assistants to smart mobility, changing how you work, get around and stay in touch.
Partners & sponsors 2026
IFA works with industry leaders, innovators and forward-thinking partners building what's next in tech. Explore the brands that helped define IFA 2026 and discover partnership opportunities for 2027.
VEG - Virtual Events Group
Meet the IFA Ambassadors 2026
They live tech, set trends and take millions behind the scenes. Our Ambassadors bring IFA 2026 to life with hands-on tests, exclusive access and fresh inspiration.
Navigate IFA
Find your way around IFA and the entire Messe Berlin grounds with our detailed venue map of all show areas.