ESET

ESET

CityCube Hall B
CCBB-302
ESET Deutschland GmbH
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Sessions

In collaboration with ESET
4 Sep 2026 – 16:00
Retail Innovation Zone Stage
45 min
Trust, Digital Sovereignty and the Rise of "Made in EU" in Cybersecurity
From scams to phishing, trust is the new differentiator. Samuel Baran on why values, not just price, are driving retail growth.
Track: World of AI & Future of Tech
Speakers
Samuel Baran
Global Sales Lead - Retail, Etail and OEM Partnerships, ESET, spol. s r.o.
Language: English
5 Sep 2026 – 14:00
Retail Innovation Zone Stage
45 min
Trust, digital sovereignty and the rise of ‘Made in the EU’ in cybersecurity
From scams to phishing, trust is the new differentiator. Stefan Heitkamp on why values, not just price, are driving retail growth.
Track: World of AI & Future of Tech
Speakers
Stefan Heitkamp
Director of Retail, Etail and OEM Partnerships, ESET Deutschland GmbH
Language: German
7 Sep 2026 – 9:00
Retail Innovation Zone Stage
60 min
Digital sovereignty: Why ‘Made in the EU’ is suddenly becoming a competitive advantage
Digital sovereignty is now a competitive factor, not just a political buzzword. Stefan Heitkamp and Bundestag member Joachim Ebmeyer discuss trust, transparency, and Europe's digital future.
Track: World of AI & Future of Tech
Speakers
Joachim Ebmeyer
Member of the German Bundestag, CDU/CSU-Bundestagsfraktion
Stefan Heitkamp
Director of Retail, Etail and OEM Partnerships, ESET Deutschland GmbH
Language: German