Creator Economy Live: From Content to Conversion: Creators Across the Full Path to Purchase

Creators are no longer just a campaign tactic - they're infrastructure. In consumer tech, they're shaping purchase decisions long before a customer reaches a store, and increasingly, they're the reason that customer shows up at all. This session explores how smart brands are building creator ecosystems that connect online discovery to real-world purchase - and what it takes to make creators work across the full path to purchase.

Presented by

Language: English

Creators are often treated like a channel: something to switch on, brief, measure, and switch off again.
That model no longer reflects reality.

Today, creators sit across communications, paid media, community building, commerce, culture, and product storytelling. In consumer tech, they're influencing decisions long before a customer walks into a store – and increasingly, they're the reason that customer walks in at all. The right creator partnership doesn't just drive awareness. It drives conversions, footfall, retailer sell-through, and the kind of considered purchase intent that a banner ad never could.

This session reframes creators not as a tactic, but as infrastructure – and explores how smart brands are building creator ecosystems that connect the dots between online discovery and real-world purchase.

Why brands that still treat creators as "a campaign" struggle to scale – and what mature organisations do differently
How creators are becoming a bridge between brand, retailer, and consumer
The role of creator content in driving on-site traffic, in-store footfall and retail partner performance
How brand and retail partnerships can be structured to make creators work harder across the full path to purchase
What a creator ecosystem that underpins awareness, consideration, and conversion – actually looks like