Alexandra Brandt
Global Head of Seller Marketing
Back Market
Back Market
Alexandra Brandt is Global Head of Seller Marketing at Back Market, one of the most influential players in the refurbished tech industry, leading the strategy to make the platform the most powerful and trusted partner for sellers. With more than 15 years of experience building brands, driving growth, and shaping consumer strategies across Europe and Asia, Alexandra has built her career at the intersection of creativity, consumer insight, and commercial impact.
Sessions
7 Sep 2026 – 11:45
Creator Stage
45 min
Creator Economy Live: From Content to Conversion: Creators Across the Full Path to Purchase
Creators are no longer just a campaign tactic - they're infrastructure. In consumer tech, they're shaping purchase decisions long before a customer reaches a store, and increasingly, they're the reason that customer shows up at all. This session explores how smart brands are building creator ecosystems that connect online discovery to real-world purchase - and what it takes to make creators work across the full path to purchase.
Track: Marketing & Creativity
Speakers
Language: English