4 Sep 2025 – 15:00 – 60 min
Location: Hall 3.1 / 101
Format: Press Conference

Naturally Connected

At IFA, Haier Europe unveils its Naturally Connected vision: an immersive, connected and sustainable ecosystem where AI, cutting-edge appliances, services, and the hOn platform seamlessly link technology, people and the environment. Visitors will experience how innovation reshapes Smart Home living into a fully personalized, efficient and harmonious journey, enhancing everyday life and reducing environmental impact.

 

Presented by
Speakers
Elisa Albanese
Cooking Marketing Director, Haier Europe
Franco della Bella
SDA Marketing Director, Haier Europe
Alberto Ongini
Cooling Marketing Director, Haier Europe
Daniel Pamies
TV Business Manager, Haier Europe
Antony Peart
Director of Brand Communications, Haier Europe
Natalia Sellibara
Laundry Senior Marketing Director & Strategic Initiatives, Haier Europe
Neil Tunstall
CEO, Haier Europe
Language: English (no translation available)
Haier Europe is part of Haier Smart Home, the No. 1 company globally in major appliances and among the Fortune's Global 500 and World's Most Admired Companies. At Haier Europe, our purpose is to design the new era of living. Under our high-end brands, including Candy, Hoover and Haier, we market products to over 45 markets in Europe and beyond. We are committed to strengthening our leadership in IoT by developing smart home ecosystems to meet ever-changing user needs.