The UX Layer: Building the Interface for AI Agents
The UX Layer: Building the Interface for AI Agents
The real AI opportunity isn't intelligence—it's UX. Napster CEO MENA Sam Huber on why the UX layer, and data sovereignty, deliver real ROI as we hand more work to autonomous agents.
Presented by
Speakers
Track: World of AI & Future of Tech
Language: English
Everyone is racing to build the intelligence layer. At Napster we believe the real opportunity is in the UX layer—how humans and agents actually interact. Five years from now, we won't be texting our agents. This talk explores what comes next: treating AI as labour, not software. That shift demands giving every agent a voice, a name, and persistent memory—turning them from tools into coworkers, and being available wherever you or your customers are, even in physical spaces, beyond the screen. In this talk, Sam Huber, CEO of Napster MENA, will make the case for why data sovereignty matters as we hand more work to autonomous systems, and why presence—an agent's felt, continuous identity—delivers real ROI rather than novelty.
Interface, not intelligence, is where the next competitive edge gets built.
An agent without a name, voice, or memory is still just a tool.
Coworkers require identity. Handing autonomous systems more control makes data sovereignty non-negotiable, not optional.
Novelty fades fast; felt, continuous presence is what actually shows up in the ROI.