Sam Huber
CEO of MENA
NAPSTER
NAPSTER
Sam Huber is the CEO of MENA at Napster. Previously, Sam was the CEO of Landvault, a metaverse infrastructure company acquired by Infinite Reality for $450m. Sam founded the company in 2018 under the name Admix, a gaming company pioneering product placement technology in games, which raised $40m and rebranded to Landvault in 2022.
An early Bitcoin investor since 2013 and one of the first land owners in the metaverse in 2017, he has since invested in over 20 companies, mainly in Web3. Before this, Sam’s first venture was an indie game studio. In a previous life, he was an engine strategy engineer for Mercedes Formula One, responsible for Lewis Hamilton engine strategy following a degree in Physics and Engineering.
Sessions
4 Sep 2026 – 14:00
Dream Stage (Hall 25)
30 min
The UX Layer: Building the Interface for AI Agents
The real AI opportunity isn't intelligence—it's UX. Napster CEO MENA Sam Huber on why the UX layer, and data sovereignty, deliver real ROI as we hand more work to autonomous agents.
Track: World of AI & Future of Tech
Speakers
Language: English
Artificial Intelligence
Next-gen Brand Storytelling
Virtual Production