Harriet Sheffer
Head of Strategy APAC
Outform
Outform
Harriet Sheffer leads OUTFORM APAC, helping brands innovate and scale across the region. With 15 years’ experience and fluency in Mandarin, she has a deep understanding of Chinese and wider APAC’s consumer electronics audiences and emerging technologies. She uses this insight to help global CE brands navigate rapid adoption, leverage hardware and product innovation to win in brick & mortar retail.
Sessions
7 Sep 2026 – 11:00
Retail Innovation Zone Stage
45 min
From Seoul to Stockholm: The Next Generation of CE Retail
From AI-powered shopping journeys and connected retail experiences to service-led engagement and sustainable store design, consumer electronics retail is evolving at different speeds across the world.
Track: Retail & Future of Commerce
Speakers
Language: English