Sid Jatia

Sid is a growth-oriented business leader with more than 25 years of experience building and scaling digital, direct-to-consumer, and omnichannel businesses across apparel, electronics, software (SaaS), and services. His work spans the intersection of technology, brand, and commercial strategy, grounded in early roots in product and design.

At Dell Technologies, Sid leads Global Consumer Marketing, focused on strengthening brand relevance and aligning marketing, digital experience, and commerce to accelerate durable growth for the consumer business.

Over the course of his career at Under Armour, Microsoft, and General Motors, he has helped scale global businesses and modernize how brands connect with customers — from building new direct-to-consumer capabilities to launching digital platforms and expanding into new markets. His approach combines strategic clarity with operational discipline, always with a focus on long-term customer value.

Sid holds a Master’s degree in Design & Technology from Parsons School of Design, a foundation that continues to inform his belief that thoughtful design, strong technology, and sound economics must work together.