DELL

DELL

Palais
PAF-105
Palais
PAF-107
Dell Inc.
Be seen. Be heard. Be part of the future.

Sessions

In collaboration with DELL
5 Sep 2026 – 14:00
Dream Stage (Hall 25)
45 min
The PC Gets Personal Again: Creativity, Identity & AI
The PC is personal again. Join Dell, creator Ben Jacquier and Team Liquid to explore how technology is becoming an extension of how wecreate, compete, work and express who we are.
Track: Marketing & Creativity
Speakers
Sid Jatia
SVP, Global Consumer Marketing, Dell Technologies
Steve Arhancet
Co-CEO, Team Liquid
Ben Jacquier
Film Composer & Sound Designer
Language: English
Artificial Intelligence
Gaming
Future of Work
Next-gen Brand Storytelling
Generated Design
Computing & Gaming
Content Creation