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Volkswagen AG
Sommergarten
SOM-301
Sommergarten
SOM-201
Mobility Track
MT-111
Palais
PAF-117
Volkswagen AG
—
Germany
The Volkswagen Passenger Cars brand has a global presence and produces vehicles at 28 locations in twelve countries. In 2025, Volkswagen delivered over 4.7 million vehicles. These include bestsellers such as the Polo, T-Roc, T-Cross, Golf, Tiguan and Passat as well as the successful all-electric models of the ID. family. Last year, the company handed over around 382,000 pure electric vehicles to customers worldwide. Currently, around 170,000 people work at Volkswagen worldwide. With its "BOOST 2030" strategy, Volkswagen is consistently driving forward its further development into the most desirable brand for sustainable mobility.
Sessions
In collaboration with Volkswagen AG5 Sep 2026 – 12:30
Sommergarten Outdoor Spaces / ID. Cross Area
60 min
Gregor Hägele live – A concert directly from the new Volkswagen ID. Cross
With a top-10 album, a TikTok hit, and a sold-out tour under his belt, Gregor Hägele is now performing a highly intimate acoustic concert at IFA in collaboration with Volkswagen. It’s just him, his voice, and a guitar, performing right out of the new VW ID. Cross, whose Vehicle-to-Load (V2L) charging port powers the microphone and sound system.
Track: Culture & Lifestyle
Language: German
Content Creation
Content Creation
5 Sep 2026 – 11:00
Sommergarten Outdoor Spaces / Volkswagen ID. Cross Area
60 min
The secret ingredient: Andy Zingler cooks up his own VW secret sauce!
Andy Zingler is always on the road, and he knows good food is part of the journey. At IFA he plugs an induction hob into the Vehicle-to-Load (V2L) port of the new VW ID. Cross and cooks his own secret sauce for the Volkswagen currywurst, live on stage. Andreas Mindt, Head of Volkswagen Group Design, is there to taste it, and to explain why every good design needs a secret ingredient of its own. Entertainer Alina Khani hosts, keeps the two of them honest and pulls the audience into the action. One secret sauce, two disciplines. Live at IFA.
Track: Marketing & Creativity
Language: German
Content Creation
Entertainment
Content Creation
6 Sep 2026 – 15:30
Großer Stern / ID. Polo Area
60 min
The new Volkswagen ID. Polo as a mobile 3D printing station with BigBangBash
An electric car that does more than drive. At IFA, BigBangBash turns the new VW ID. Polo into a mobile workshop: he runs a 3D printer out of the boot on power from the car itself, printing ID. Polo keychains for the audience across a full hour.
Track: Marketing & Creativity
Language: German
Content Creation
Smart Living Forum
Content Creation
Mobility
4–8 Sep 2026
Creator Stage
Golf R Light Experience
Design it. Project it. Take it home. Customise your own Golf R look and see it come to life live at the Creator Hub.
Track: Culture & Lifestyle
Entertainment
Mobility
4–8 Sep 2026
Palais / Creator Hub
Art Shapes the Future: Artist Showcase with Fotografiska & Volkswagen R
Explore works by Wiktor Franko, Maximilian Neretin and Alba Ruiz Lafuente, the three artists selected from more than 1000 submissions to the Art Shapes the Future Open Call. Their works examine the relationship between technology, humanity and social change through artistic approaches spanning photography, video and AI.
Track: Culture & Lifestyle
Content Creation
Communication & Connectivity
Team contacts