IFA 2025 highlights
Relive the energy of IFA’s opening day – plus the best moments from Saturday and Sunday. Experience the atmosphere, the people and the ideas that made IFA 2025 truly unforgettable.
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Speakers 2025
From trailblazing technologists to visionary thinkers – the IFA 2025 stage welcomed the voices driving the conversation forward. Our featured speakers challenged conventions, shared bold perspectives and offered real insight into the future of tech.
Programme highlights 2025
From powerful keynotes and surprise product launches to live activations that sparked real excitement – this is how IFA 2025 came to life.
Get to know the IFA show areas
The future starts here. In the IFA show areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations – from Smart Home and AI to sustainable technology. Experience hands-on innovations that are reshaping the way we live, work and connect.
The brands of 2025
From game-changing launches to future-defining ideas – at IFA 2025, you’ll meet the brands rewriting the rules of what’s possible.
Exhibitor voices at IFA 2025
From global brands to start-ups and innovators – see how exhibitors experienced IFA 2025 in their own words.
A huge thank you to IFA and Messe Berlin for the great organization - we felt completely at home! The trade show was the perfect stage for us to exchange ideas, showcase innovations, and meet many of our most important customers and media partners in person. It was really fun to look ahead together and take away new inspiration. We are already looking forward to being back in 2026.
IFA always feels a bit like coming home for us – not only because AEG’s roots lie in Berlin, but also because of the unique energy and atmosphere. We saw strong interest in our latest innovations: the AEG 7000 MealAssist oven with PizzaExpert function and our walk-in dishwasher quickly became real crowd-pullers. A standout moment was the launch of our new FAVORIT dishwasher range, which powerfully completes the most comprehensive kitchen rollout in our brand’s history.
IFA 2025 once again impressively demonstrated that it is the most important leading trade fair in our industry. With our "Made in Germany" products PRIMUS and AURUS Silverline, as well as our portable Smart TV MPE7000 in the lifestyle segment with METZ blue, we received strong appreciation from visitors and gained significant media attention. Particularly gratifying was the feedback from our retail partners, who impressed us with substantial order volumes during the show despite the challenging market environment. This response confirms our course and gives us strong momentum for the upcoming season.
The stage for dialogue and decisions
At IFA 2025, industry leaders, policymakers and visionaries came together to discuss the frameworks shaping tomorrow’s tech economy. From regulation to sustainability, IFA served as the meeting point for dialogue that drives innovation and business forward.
Meet the IFA Ambassadors
They live tech, set trends and take millions behind the scenes. Represented by Vertical Influence by InSocial Media, our Ambassadors bring IFA 2025 to life with hands-on tests, exclusive access and fresh inspiration.
IFA Innovation Awards 2025
This year’s winners have been announced. From visionary design to technical excellence, the IFA Innovation Awards celebrate the most outstanding products shaping the future of consumer and home tech.
Explore the ideas and innovations that stood out in 2025.
The IFA Retail Leaders Summit
An exclusive, invite-only gathering of 100+ C-level and senior retail executives. At the IFA Retail Leaders Summit, global retail decision-makers, top home & consumer tech brands, industry analysts and tech pioneers come together to share insights, spark ideas and shape the future of connected commerce.
IFA Paper
The official magazine of IFA – created for the movers, makers and masterminds behind the technologies shaping tomorrow.
Partners & sponsors 2025
IFA collaborates with leading global brands, bold innovators and trusted partners who help shape the future of tech. From headline sponsors to visionary supporters – discover the names powering the IFA experience.
ELECTROLUX APPLIANCES AB
NVIDIA
Microsoft
Zahnheld
Peloton
YouTube
UGREEN
Pure Electric
Sky Deutschland
NIPA
Arspura
Sony
Kleinanzeigen PRO
Tukas EV
EBAY GmbH
FINN
Meta
Warsteiner
AmorePacific
Techniker Krankenkasse
Flaconi
Narwal
Navigate IFA
Find your way around IFA and the entire Messe Berlin grounds with our detailed venue map of all show areas.
