The world's largest home & consumer tech event
Showcasing the latest in consumer electronics, home appliances and technology, IFA creates a space where global innovators, thought leaders, professionals and consumers alike come together to shape the future of technology.
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140 countries
140 countries
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retailer buyers
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49 countries
49 countries
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Get to know the IFA show areas
The future starts here. In the IFA show areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations – from Smart Home and AI to sustainable technology. Experience hands-on innovations that are reshaping the way we live, work and connect.
The best of IFA 2025
Relive the energy of IFA 2025, the ideas, the people, the innovations – and get a feel for what awaits you in 2026. From groundbreaking launches to unforgettable experiences, this is the best of IFA 2025.
The brands of 2025
From game-changing launches to future-defining ideas, IFA 2025 brought together brands rewriting the rules of what’s possible – and paving the way for what’s to come in 2026.
Exhibitor voices at IFA 2025
From global brands to start-ups and challengers – see how exhibitors used IFA to create impact, strengthen relationships and prepare for the year ahead.
Once again, we look back on a successful IFA and are delighted by the positive feedback we received from visitors regarding our latest product innovations. I am especially proud of the launch of our new category "Love Your Pet by beurer", which brings our proven quality into the world of pet care. With the newly presented Beurer brand claim "healthy. life. style.", we have also opened an exciting new chapter in our brand story at IFA 2025. I would like to thank everyone who is accompanying us on this journey.
IFA 2025 impressively demonstrated that the 100th anniversary was not the end, but rather the beginning of a new era. The strategic transformation is visibly progressing – the trade show is establishing itself as Europe's leading innovation platform while remaining true to its German roots. Thanks to the partnership with Berlin, IFA is once again firmly anchored in the city – and thus also our industry is present among Berliners.
For Panasonic, the trade show was a complete success: our trade show appearance was all about sustainability and holistic well-being. Special attention was paid to Japanese craftsmanship, which is reflected in the precision and quality of all our product areas.
My thanks go to the teams at Panasonic, IFA Management and GFU for this outstanding trade fair.
We are on the right track – now we need to keep going.
For Panasonic, the trade show was a complete success: our trade show appearance was all about sustainability and holistic well-being. Special attention was paid to Japanese craftsmanship, which is reflected in the precision and quality of all our product areas.
My thanks go to the teams at Panasonic, IFA Management and GFU for this outstanding trade fair.
We are on the right track – now we need to keep going.
In addition to our successful Satisfry series of air fryers in various designs, which are now completely PFAS-free, and a great breakfast set, the Bronte series, this year's IFA focused on the topic of textile care. The absolute highlight was undoubtedly the Steam Genie VacuSteam steam brush with its innovative technology, which works wonders thanks to powerful steam and the simultaneous suction of the laundry item. IFA has once again shown us how important it is as a trade fair for entering into direct dialogue with retailers and demonstrating all the advantages our appliances have to offer. These personal conversations and the immediate feedback not only allowed us to validate our product strategy but also provided us with important impetus for the further development of our range. These aspects are what make IFA so important to us.
Meet the IFA Ambassadors – 2025 in review
They lived tech, set trends and took millions behind the scenes. Our Ambassadors brought IFA 2025 to life with hands-on tests, exclusive access and fresh inspiration.
And we’re just getting started – stay tuned for what’s next on the road to IFA 2026.
IFA Innovation Awards 2025
Celebrating the most outstanding products in consumer and home tech. This year’s winners set the bar and the 2026 edition will continue to spotlight the ideas shaping the future. Stay tuned for more.
The IFA Retail Leaders Summit
An exclusive, invite-only gathering of 100+ C-level and senior retail executives. The IFA Retail Leaders Summit brings together global retail decision-makers, top tech brands and analysts to define what’s next – with the 2026 edition set to deliver even deeper insights and new opportunities for connection.
Partners & sponsors 2025
IFA works with industry leaders, innovators and forward-thinking partners who shape the tech landscape. Explore the brands that helped define IFA 2025 and discover partnership opportunities for 2026.
ELECTROLUX APPLIANCES AB
Zahnheld
Narwal
Techniker Krankenkasse
Kleinanzeigen PRO
Sony
Tukas EV
Warsteiner
FINN
UGREEN
NVIDIA
Microsoft
Pure Electric
EBAY GmbH
Peloton
Flaconi
Google
NIPA
YouTube
Meta
Arspura
Sky Deutschland
AmorePacific
