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The world's largest tech event connecting consumer electronics, home appliances and future tech
IFA creates a space where global innovators, thought leaders, professionals and consumers alike come together to shape the future of technology.
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attendees from
155 countries
155 countries
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brands from
51 countries
51 countries
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international
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IFA 2026 highlights
Relive the energy of IFA’s opening day, plus the best moments from Saturday and Sunday. Experience the atmosphere, the people and the ideas that made IFA 2026 truly unforgettable.
Exhibitor voices at IFA 2026
From global brands to start-ups and challengers: see how exhibitors used IFA to create impact, strengthen relationships and prepare for the year ahead.
IFA 2026 is THE leading international trade show in our industry for experiencing innovations and trends at an early stage. The IFA Retail Innovation Zone brought together information and offerings, creating an efficient framework for specialist retail. For expert, the exchange with shareholders and industry partners, as well as international networking, was particularly valu-able. The involvement of our apprentices as Innovation Scouts also opened up new perspec-tives on trends. We will take these impulses with us from Berlin and use them to further shape expert’s strategic direction.
IFA has been a fixed point in my calendar for the past 18 years. It is where we see technical innovation and get a first-hand impression of the products and technologies that will shape our industry and our customers’ lives. But IFA is just as much about people: meeting our partners and suppliers, exchanging ideas and understanding where the market is heading. That combination of innovation and dialogue makes IFA a true go-to place for MediaMarktSaturn – and an important source of what will shape the future of Experience Electronics.
At trade shows, the focus is often on things being ‘faster, bigger, and better’. For us, however, it is at least equally important to understand what people really expect from products in their everyday lives. Above all, IFA is an extremely valuable platform for genuine dialogue – with retailers, industry partners, and the people who ultimately use our products. It is precisely these conversations that help us at Metz to rethink technology in meaningful ways and develop products that impress not only at the trade show, but also at home.
Meet the exhibitors of 2026
IFA brings together global brands, visionary start-ups and tech pioneers from around the world. See, test and explore technology that's about to change how we live, work and play.
Meet the IFA Ambassadors 2026
They live tech, set trends and take millions behind the scenes. Our Ambassadors bring IFA 2026 to life with hands-on tests, exclusive access and fresh inspiration.
IFA Paper
The official magazine of IFA – created for the movers, makers and masterminds behind the technologies shaping tomorrow.
Partners & sponsors 2026
IFA works with industry leaders, innovators and forward-thinking partners who shape the tech landscape. Explore the brands that helped define IFA 2026 and discover partnership opportunities for 2027.
Get to know the IFA Show Areas
The future starts here. In the IFA Show Areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations: from Smart Home and AI to sustainable technology. Experience hands-on innovations that are reshaping the way we live, work and connect.
Navigate IFA
Find your way around IFA 2026 and the entire Messe Berlin grounds with our detailed venue map of all show areas.