6 Sep 2026 – 14:20
Creator Stage
40 min
AI Tools Powering the Next Generation of Content Creation
See how creators are using AI to streamline production, enhance storytelling, and create high-quality content faster with practical tools for ideation, editing, optimization, and production.
Track: Marketing & Creativity
Language: English
Content Creation
Artificial Intelligence
Content Creation
6 Sep 2026 – 14:30
Expert Talks (Hall 26c)
30 min
Marketing in a New Era: Signals from China, Opportunities for Europe
This session unpacks China's most effective consumer engagement strategies, delivering a playbook of innovative digital marketing tactics, branding frameworks, and creative campaign models designed to unlock significant growth. A perfect talk for European marketers, brand strategists, business development specialists, investors, and business owners.
Track: Marketing & Creativity
Speakers
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Customer Insights
Digital Marketing
Robotics
IFA Global Markets
6 Sep 2026 – 15:00
Creator Stage
60 min
Sony @ IFA: The Choice for Portrait-Photography: Menschen im Fokus
The Choice for Portrait: People in Focus – Between Wedding and Documentary Photography
PANEL DISCUSSION
Sony – The Choice for Portraiture: People in Focus – Between Wedding and Documentary Photography with Jana Weisbrich, Fabiano and Leon Schleßelmann
Track: Marketing & Creativity
Speakers
Language: Deutsch
Access: Registration needed
6 Sep 2026 – 15:00
Expert Talks (Hall 26c)
30 min
Buying from China
Sourcing from China? Learn about the latest developments from an industry veteran. Paul Weedman's company in Shenzhen focuses on supply chain management service, including product/factory sourcing & verification, quality control, project management, designing, shipment consolidation & financing in China.
Track: Retail & Future of Commerce
Language: English
Access: Trade Visitors Only
Delivery, Logistics and Fulfilment
IFA Global Markets
6 Sep 2026 – 15:00
Dream Stage (Hall 25)
60 min
AI-Update – the heise podcast live
In the live episode of the AI Update, Isabel Grünewald and Dr Sabrina Patsch discuss where pop culture gets it right in its portrayal of AI, which visions of the future are physically plausible, and what remains pure fiction.
Track: World of AI & Future of Tech
Speakers
Language: German
Artificial Intelligence
Entertainment
6 Sep 2026 – 15:30
Großer Stern / ID. Polo Area
60 min
The new Volkswagen ID. Polo as a mobile 3D printing station with BigBangBash
An electric car that does more than drive. At IFA, BigBangBash turns the new VW ID. Polo into a mobile workshop: he runs a 3D printer out of the boot on power from the car itself, printing ID. Polo keychains for the audience across a full hour.
Track: Marketing & Creativity
Language: German
Content Creation
Smart Living Forum
Content Creation
Mobility
6 Sep 2026 – 15:30
Expert Talks (Hall 26c)
30 min
PANEL DISCUSSION: Doing Business with China
A panel of three industry veterans will share their insights into buying from-- and selling to- China. Paul Weedman, Etienne Finet, and Chris Pereira will join forces to cover the different aspects of successful business with China.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
Delivery, Logistics and Fulfilment
Customer Insights
IFA Global Markets
6 Sep 2026 – 15:30
Sommergarten Stage
1 h 30 min
Liefers + Broicher live
A Sunday afternoon with the podcast that usually lands on a Saturday. Jan Josef Liefers and Alexander Broicher bring their weekly conversation to Berlin's IFA Sommergarten, taking on the big questions of the moment, from society and world events to culture, media and technology. What makes it work: neither of them pretends to have it all figured out. Your chance to sit in on the conversation, live.
Track: Culture & Lifestyle
6 Sep 2026 – 16:00
Creator Stage
60 min
Bit-Rauschen: the c't processor podcast live
TV expert and c’t editor Ulrike Kuhlmann talks to her colleague Christof Windeck about TV trends.
Track: Culture & Lifestyle
Speakers
Language: German
6 Sep 2026 – 16:00
Dream Stage (Hall 25)
60 min
Unboxing The Future of Beauty Tech and Wellness: Everything as a Score and You Are the Data
Beauty and wellness are becoming quantifiable. But do more figures mean better care or more pressure? This interactive session explores how personal data is changing the way we understand, treat and judge ourselves.
Track: World of AI & Future of Tech
6 Sep 2026 – 17:00
Sommergarten Stage
4 h
Wine Wednesday & Mord auf Ex - live!
An open-air evening with two podcasts: first, Jani and Alina of "Wine Wednesday" pour a glass of wine and dive into honest conversations about relationships, growing up, and wild weekends. Then Leonie and Linn take you into real criminal cases with "Mord auf Ex", gripping, thoroughly researched, and full of unfiltered behind-the-scenes moments. Your chance to experience both podcasts live.
Track: Culture & Lifestyle
6 Sep 2026 – 17:00
Dream Stage (Hall 25)
60 min
Pitch Battle Finale
The journey ends here. After two intense semifinal rounds, the finalists return to the stage to pitch one last time. Who will emerge as the IFA Pitch Battle Winner 2026?
Track: World of AI & Future of Tech
Language: English
6 Sep 2026 – 17:00
Creator Stage
60 min
PietSmiet Live Podcast
Every Friday, the five content creators, Peter, Dennis, Chris, Sep and Jay, gather in the virtual podcast studio and give a rundown of what their daily lives are currently like.
Track: Culture & Lifestyle
Language: German
