5 Sep 2026 – 8:30
Dream Stage (Hall 25)
1 h 30 min
NIQ Business Breakfast 2026
Retail Disruption in the AI Era: Industry leaders discuss how AI, social commerce, marketplaces and evolving consumer behavior are reshaping retail, customer journeys and future growth opportunities.
Track: World of AI & Future of Tech
Language: English
Access: Registration needed
AI in Retail
Artificial Intelligence
Customer Insights
Omnichannel Strategy
Social Commerce
Digital Marketing
5 Sep 2026 – 13:30
Expert Talks (Hall 26c)
30 min
New Routes to European Markets
Europe can be a daunting challenge for marketers, from start-ups to growing companies. The best way to learn the mechanics of routes-to-market throughout Europe is to listen to the experiences of others.
Track: Marketing & Creativity
Speakers
Access: Trade Visitors Only
Delivery, Logistics and Fulfilment
Omnichannel Strategy
Digital Marketing
IFA Global Markets
6 Sep 2026 – 14:30
Expert Talks (Hall 26c)
30 min
Marketing in a New Era: Signals from China, Opportunities for Europe
This session unpacks China's most effective consumer engagement strategies, delivering a playbook of innovative digital marketing tactics, branding frameworks, and creative campaign models designed to unlock significant growth. A perfect talk for European marketers, brand strategists, business development specialists, investors, and business owners.
Track: Marketing & Creativity
Speakers
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Customer Insights
Digital Marketing
Robotics
IFA Global Markets
7 Sep 2026 – 13:30
Expert Talks (Hall 26c)
30 min
Plugged Into Europe: Turning EU Law Into Your Market Entry Advantage
Follow the story of NovaHome, a fictitious company as it faces the very real problems of setting up in Europe, protecting its product innovations, selling online, and avoiding risks and liabilities in an era of digital privacy, AI, cyber reporting and sustainability. In business language, Dr. Matras will guide the audience through some of the EU legal changes that affect tech.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Customer Insights
Digital Marketing
Omnichannel Strategy
IFA Global Markets