3 Sep 2026 – 14:15
Hypershell Press Conference
Dream Stage (Hall 25)
45 min
Discover the Future of Movement
Track: World of AI & Future of Tech
Language: English
Access: Limited capacity. RSVP required.
Artificial Intelligence
Diversity and Inclusion
Future of Work
Robotics
Wearables
Beauty Tech & Wellbeing
5 Sep 2026 – 14:00
Dream Stage (Hall 25)
45 min
The PC Gets Personal Again: Creativity, Identity & AI
The PC is personal again. Join Dell, creator Ben Jacquier and Team Liquid to explore how technology is becoming an extension of how we create, compete, work and express who we are.
Track: Marketing & Creativity
Speakers
Sid Jatia
(Moderator)
SVP, Global Consumer Marketing, Dell Technologies
Steve Arhancet
Co-CEO, Team Liquid
Ben Jacquier
Film Composer & Sound Designer
Language: English
Artificial Intelligence
Gaming
Future of Work
Next-gen Brand Storytelling
Generated Design
Computing & Gaming
Content Creation
5 Sep 2026 – 15:30
Expert Talks (Hall 26c)
30 min
Is This the PCpocalypse? Rethinking Personal Computing in the AI Era
As multimodal AI, natural voice interfaces, and ambient hardware mature, the PC's screen-and-keyboard paradigm faces its true existential shift. Can it survive?  If personal computing, components and accessories are part of your product mix, you won't want to miss this session.
Track: World of AI & Future of Tech
Speakers
Bob Snyder
Editor-in-Chief, Channel Media Europe
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Future of Work
Wearables
Quantum Computing
Computing & Gaming
IFA Global Markets
7 Sep 2026 – 14:00
Dream Stage (Hall 25)
30 min
The Kitchen that Knows You: How AI, Design and Food Converge in 2030
Discover how the kitchen is becoming a symbiotic space where technology, interiors and food innovation work together to support the realities of everyday life. 
Track: World of AI & Future of Tech
Speakers
Gemma Riberti
Director of CMF, WGSN
Jennifer Creevy
Director of Food & Drink, WGSN
Lisa Yong
Director of Consumer Tech, WGSN
Carol Aquino
Head of Consumer Tech, WGSN
Language: English
Customer Insights
Diversity and Inclusion
Future of Work
Smart Home Ecosystems
Artificial Intelligence
Generated Design
Ecodesign
Home Appliances
Home & Entertainment
IFA Next
Smart Home
8 Sep 2026 – 13:00
Dream Stage (Hall 25)
45 min
Designing Conversational AI for Business Operations
How do you design conversational AI that actually works inside a business? A practical look at voice, agents, memory, software and real operational use cases.
Track: World of AI & Future of Tech
Language: English
Artificial Intelligence
Future of Work
Next-gen Brand Storytelling
Computing & Gaming
IFA Next
Communication & Connectivity