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The world's largest tech event connecting consumer electronics, home appliances and future tech
IFA creates a space where global innovators, thought leaders, professionals and consumers alike come together to shape the future of technology.
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155 countries
155 countries
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51 countries
51 countries
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IFA 2026 highlights
Relive the energy of IFA 2026. Experience the atmosphere, the people and the ideas that made IFA 2026 truly unforgettable.
Exhibitor voices at IFA 2026
From global brands to start-ups and challengers: see how exhibitors used IFA to create impact, strengthen relationships and prepare for the year ahead.
Following our strong showing last year, we are delighted to be part of IFA again this year and to welcome many existing and new partners from the specialist retail sector to the Retail Innovation Zone. In terms of key themes, alongside our new product, ‘Komplettschutz 2027’, we are particularly focused on the right to repair, which – alongside AI – will play a central role at IFA this year. We are therefore very much looking forward to this trade fair and hope that it will be just as successful for all participants as it was last year, and that it will once again maintain its status as the leading trade fair for specialist retailers and customers alike.
At trade shows, the focus is often on things being ‘faster, bigger, and better’. For us, however, it is at least equally important to understand what people really expect from products in their everyday lives. Above all, IFA is an extremely valuable platform for genuine dialogue – with retailers, industry partners, and the people who ultimately use our products. It is precisely these conversations that help us at Metz to rethink technology in meaningful ways and develop products that impress not only at the trade show, but also at home.
It's fantastic to be back at IFA. Few shows bring together this exact mix of people - global retailers, consumers, distributors, and press all in one hall, and this year so many of our retail partners are here on the ground with us. Hall 12 is home to Beauty Tech and Wellbeing, and it's the perfect stage to show how Therabody's science-backed technology is helping people live better, longer, healthier lives. This is what makes IFA special, and we're excited to be part of it.
Meet the exhibitors of 2026
IFA brings together global brands, visionary start-ups and tech pioneers from around the world. See, test and explore technology that's about to change how we live, work and play.
Get to know the IFA Show Areas
The future starts here. In the IFA Show Areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations: from Smart Home and AI to sustainable technology. Experience hands-on innovations, from AI assistants to smart mobility, changing how you work, get around and stay in touch.
Partners & sponsors 2026
IFA works with industry leaders, innovators and forward-thinking partners building what's next in tech. Explore the brands that helped define IFA 2026 and discover partnership opportunities for 2027.
Meet the IFA Ambassadors 2026
They live tech, set trends and take millions behind the scenes. Our Ambassadors bring IFA 2026 to life with hands-on tests, exclusive access and fresh inspiration.
Navigate IFA
Find your way around IFA and the entire Messe Berlin grounds with our detailed venue map of all show areas.