The world's largest home & consumer tech event
Showcasing the latest in consumer electronics, home appliances and technology, IFA creates a space where global innovators, thought leaders, professionals and consumers alike come together to shape the future of technology.
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attendees from
140 countries
140 countries
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international
retailer buyers
retailer buyers
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exhibitors from
49 countries
49 countries
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decision-makers
among trade visitors
among trade visitors
Get to know the IFA show areas
The future starts here. In the IFA show areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations – from Smart Home and AI to sustainable technology. Experience hands-on innovations that are reshaping the way we live, work and connect.
The best of IFA 2025
Relive the energy of IFA 2025, the ideas, the people, the innovations – and get a feel for what awaits you in 2026. From groundbreaking launches to unforgettable experiences, this is the best of IFA 2025.
The brands of 2025
From game-changing launches to future-defining ideas, IFA 2025 brought together brands rewriting the rules of what’s possible – and paving the way for what’s to come in 2026.
Exhibitor voices at IFA 2025
From global brands to start-ups and challengers – see how exhibitors used IFA to create impact, strengthen relationships and prepare for the year ahead.
First of all, we have to say that the IFA is somewhat new territory for us in terms of the scale of our presence with our "Wertgigant" sculpture and our 3-for-2 offer calculator aimed at end customers and also in the B2B sector, including with our Service Alliance partners. In this respect, we are naturally extremely enthusiastic about the extremely good turnout. After all, we want to promote the issue of sustainability, and we are demonstrating this here and seeing how great the interest is among all those involved. In this respect, we are very positive about the IFA for the time being. We can see that the IFA is managing to generate traffic again and generate enthusiasm for the industry. The demand for our insurance products, for Wertgarantie's services, such as those presented in the dealer and workshop search, in the possibilities offered by our digital services, in the cooperation with our service partners, right through to the topic of the right to repair, where we are providing a lot of impetus through our study – all of this is happening here and we are extremely enthusiastic about it.
As a leading trade show for tech innovations with international impact, IFA is an important date in our calendar. It offers a great platform to present product innovations, discuss our strategic direction with retail partners, and showcase the full breadth of our connected portfolio to the public. We welcome IFA’s commitment to attracting a younger audience. The success of this approach is evident in the growing number of content creators on-site.
IFA always feels a bit like coming home for us – not only because AEG’s roots lie in Berlin, but also because of the unique energy and atmosphere. We saw strong interest in our latest innovations: the AEG 7000 MealAssist oven with PizzaExpert function and our walk-in dishwasher quickly became real crowd-pullers. A standout moment was the launch of our new FAVORIT dishwasher range, which powerfully completes the most comprehensive kitchen rollout in our brand’s history.
Meet the IFA Ambassadors – 2025 in review
They lived tech, set trends and took millions behind the scenes. Our Ambassadors brought IFA 2025 to life with hands-on tests, exclusive access and fresh inspiration.
And we’re just getting started – stay tuned for what’s next on the road to IFA 2026.
IFA Innovation Awards 2025
Celebrating the most outstanding products in consumer and home tech. This year’s winners set the bar and the 2026 edition will continue to spotlight the ideas shaping the future. Stay tuned for more.
The IFA Retail Leaders Summit
An exclusive, invite-only gathering of 100+ C-level and senior retail executives. The IFA Retail Leaders Summit brings together global retail decision-makers, top tech brands and analysts to define what’s next – with the 2026 edition set to deliver even deeper insights and new opportunities for connection.