The world's largest home & consumer tech event
Showcasing the latest in consumer electronics, home appliances and technology, IFA creates a space where global innovators, thought leaders, professionals and consumers alike come together to shape the future of technology.
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attendees from
140 countries
140 countries
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international
retailer buyers
retailer buyers
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exhibitors from
49 countries
49 countries
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decision-makers
among trade visitors
among trade visitors
Get to know the IFA show areas
The future starts here. In the IFA show areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations – from Smart Home and AI to sustainable technology. Experience hands-on innovations that are reshaping the way we live, work and connect.
The best of IFA 2025
Relive the energy of IFA 2025, the ideas, the people, the innovations – and get a feel for what awaits you in 2026. From groundbreaking launches to unforgettable experiences, this is the best of IFA 2025.
The brands of 2025
From game-changing launches to future-defining ideas, IFA 2025 brought together brands rewriting the rules of what’s possible – and paving the way for what’s to come in 2026.
Exhibitor voices at IFA 2025
From global brands to start-ups and challengers – see how exhibitors used IFA to create impact, strengthen relationships and prepare for the year ahead.
With the premiere of the hair styling appliances in our new AIRvive series, we have added another innovative set to our range. The revolutionary Ionic Air technology in combination with the anti-frizz formula in particular makes the appliances so impressive to use. We were able to demonstrate this to trade visitors at our stand. The four innovative appliances in the series – from the versatile 2-in-1 air styler to the digital hairdryer, the slim straightener and the rotating curling iron – impressively demonstrate how modern technology enables professional salon results at home, even without much styling experience. The intensive exchange and feedback from so many trade visitors, which is only possible at a large trade fair such as IFA, show us that we are in tune with the times with our entire range and, of course, especially with our new products, and that we can appeal to a broad target group of consumers.
We are very pleased with the results of IFA 2025. The direct feedback from visitors and the media has been overwhelmingly positive, and the engagement at our booth highlighted the growing demand for advanced IPL hair removal and beauty-tech solutions that deliver salon-like results at home.
IFA is and remains a wonderful place to meet people, most of our partners and important media representatives from all over Europe were at the trade fair, and we enjoyed many good conversations in our business lounge. I am certain that the trade fair will have a positive impact on the entire industry.
Meet the IFA Ambassadors – 2025 in review
They lived tech, set trends and took millions behind the scenes. Our Ambassadors brought IFA 2025 to life with hands-on tests, exclusive access and fresh inspiration.
And we’re just getting started – stay tuned for what’s next on the road to IFA 2026.
IFA Innovation Awards 2025
Celebrating the most outstanding products in consumer and home tech. This year’s winners set the bar and the 2026 edition will continue to spotlight the ideas shaping the future. Stay tuned for more.
The IFA Retail Leaders Summit
An exclusive, invite-only gathering of 100+ C-level and senior retail executives. The IFA Retail Leaders Summit brings together global retail decision-makers, top tech brands and analysts to define what’s next – with the 2026 edition set to deliver even deeper insights and new opportunities for connection.
Partners & sponsors 2025
IFA works with industry leaders, innovators and forward-thinking partners who shape the tech landscape. Explore the brands that helped define IFA 2025 and discover partnership opportunities for 2026.
Pure Electric
FINN
ELECTROLUX APPLIANCES AB
YouTube
Flaconi
Sony
Tukas EV
Kleinanzeigen PRO
NVIDIA
Sky Deutschland
Narwal
Microsoft
Google
UGREEN
Warsteiner
Zahnheld
Arspura
NIPA
Techniker Krankenkasse
Peloton
Meta
EBAY GmbH
AmorePacific
