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The world's largest tech event connecting consumer electronics, home appliances and future tech
IFA creates a space where global innovators, thought leaders, professionals and consumers alike come together to shape the future of technology.
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attendees from
155 countries
155 countries
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51 countries
51 countries
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international
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IFA 2026 highlights
Relive the energy of IFA 2026. Experience the atmosphere, the people and the ideas that made IFA 2026 truly unforgettable.
Exhibitor voices at IFA 2026
From global brands to start-ups and challengers: see how exhibitors used IFA to create impact, strengthen relationships and prepare for the year ahead.
Following our strong showing last year, we are delighted to be part of IFA again this year and to welcome many existing and new partners from the specialist retail sector to the Retail Innovation Zone. In terms of key themes, alongside our new product, ‘Komplettschutz 2027’, we are particularly focused on the right to repair, which – alongside AI – will play a central role at IFA this year. We are therefore very much looking forward to this trade fair and hope that it will be just as successful for all participants as it was last year, and that it will once again maintain its status as the leading trade fair for specialist retailers and customers alike.
At trade shows, the focus is often on things being ‘faster, bigger, and better’. For us, however, it is at least equally important to understand what people really expect from products in their everyday lives. Above all, IFA is an extremely valuable platform for genuine dialogue – with retailers, industry partners, and the people who ultimately use our products. It is precisely these conversations that help us at Metz to rethink technology in meaningful ways and develop products that impress not only at the trade show, but also at home.
IFA has been a fixed point in my calendar for the past 18 years. It is where we see technical innovation and get a first-hand impression of the products and technologies that will shape our industry and our customers’ lives. But IFA is just as much about people: meeting our partners and suppliers, exchanging ideas and understanding where the market is heading. That combination of innovation and dialogue makes IFA a true go-to place for MediaMarktSaturn – and an important source of what will shape the future of Experience Electronics.
Four reasons your brand belongs at IFA
Whether you're a global name, a startup meeting investors at IFA Next or a supplier finding buyers at IFA Global Markets, IFA puts you in front of the people who move the market.
Reach the world in five days:
Meet 240,000 visitors from 155 countries, all in one place.
Launch to a global audience:
Put your products in front of 5,200 journalists, bloggers and creators, ready to share your story.
Build partnerships that last:
Buyers, retailers and 2,000+ exhibitors, all within reach. The best partnerships start face to face.
Stand with the innovators:
Join the brands behind 530+ IFA Innovation Awards entries and show the world what's next.
Meet the exhibitors of 2026
IFA brings together global brands, visionary start-ups and tech pioneers from around the world. See, test and explore technology that's about to change how we live, work and play.
Get to know the IFA Show Areas
The future starts here. In the IFA Show Areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations: from Smart Home and AI to sustainable technology. Experience hands-on innovations, from AI assistants to smart mobility, changing how you work, get around and stay in touch.
Partners & sponsors 2026
IFA works with industry leaders, innovators and forward-thinking partners building what's next in tech. Explore the brands that helped define IFA 2026 and discover partnership opportunities for 2027.
Meet the IFA Ambassadors 2026
They live tech, set trends and take millions behind the scenes. Our Ambassadors bring IFA 2026 to life with hands-on tests, exclusive access and fresh inspiration.
Navigate IFA
Find your way around IFA and the entire Messe Berlin grounds with our detailed venue map of all show areas.