4 Sep 2026 – 14:00
Dream Stage (Hall 25)
30 min
The UX Layer: Building the Interface for AI Agents
The real AI opportunity isn't intelligence—it's UX. Napster on why the UX layer, and data sovereignty, deliver real ROI as we hand more work to autonomous agents.
Track: World of AI & Future of Tech
Speakers
Language: English
Artificial Intelligence
Next-gen Brand Storytelling
Virtual Production
5 Sep 2026 – 10:15
Dream Stage (Hall 25)
45 min
Listening Is Back — But No Longer Only in the Living Room
The best seat is no longer the living room, but headphones, car and soundbar. Why listening is getting more attentive — and what that means for the industry.
Track: World of AI & Future of Tech
Language: English
Entertainment
Next-gen Brand Storytelling
Audio
IFA Next
5 Sep 2026 – 14:00
Dream Stage (Hall 25)
45 min
The PC Gets Personal Again: Creativity, Identity & AI
The PC is personal again. Join Dell, creator Ben Jacquier and Team Liquid to explore how technology is becoming an extension of how we create, compete, work and express who we are.
Track: Marketing & Creativity
Speakers
Language: English
Artificial Intelligence
Gaming
Future of Work
Next-gen Brand Storytelling
Generated Design
Computing & Gaming
Content Creation
8 Sep 2026 – 13:00
Dream Stage (Hall 25)
45 min
Designing Conversational AI for Business Operations
How do you design conversational AI that actually works inside a business? A practical look at voice, agents, memory, software and real operational use cases.
Track: World of AI & Future of Tech
Language: English
Artificial Intelligence
Future of Work
Next-gen Brand Storytelling
Computing & Gaming
IFA Next
Communication & Connectivity