Isabelle Rogat
Cultural Trendscout
Germany
Germany
Isabelle “Izzy” Rogat is one of Germany's leading voices in Cultural Trendscouting. She is known for her refreshingly unorthodox way to analyze culture and merge social-media-savvy creativity with nuanced journalism. In February 2027, she is set to release her debut non-fiction book published by hanserblau. In her time within the German ad scene, the 28 y/o has collected titles like "Frontify Top 20 Brand Visionaries", "HORIZONT 40 under 40" or "Future Face of Digital Media", written columns for Campaign, PAGE and W&V and spoken on stages from OMR and DMEXCO to re:publica and Zeit Online’s Z2X.
Sessions
7 Sep 2026 – 16:00
Creator Stage
60 min
AI: Magic, Myth and Marketing
Between magic and machinery: how do we talk about artificial intelligence, and what lies behind it? While Isabelle Rogat explores the cultural narratives surrounding AI and its magical connotations, Karine Gromada demystifies our perception of AI agents. They will then jointly answer questions from the audience.
Track: World of AI & Future of Tech
Speakers
Language: German
Artificial Intelligence