IFA 2025 highlights
Relive the energy of IFA’s opening day – plus the best moments from Saturday and Sunday. Experience the atmosphere, the people and the ideas that made IFA 2025 truly unforgettable.
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Speakers 2025
From trailblazing technologists to visionary thinkers – the IFA 2025 stage welcomed the voices driving the conversation forward. Our featured speakers challenged conventions, shared bold perspectives and offered real insight into the future of tech.
Programme highlights 2025
From powerful keynotes and surprise product launches to live activations that sparked real excitement – this is how IFA 2025 came to life.
Get to know the IFA show areas
The future starts here. In the IFA show areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations – from Smart Home and AI to sustainable technology. Experience hands-on innovations that are reshaping the way we live, work and connect.
The brands of 2025
From game-changing launches to future-defining ideas – at IFA 2025, you’ll meet the brands rewriting the rules of what’s possible.
Exhibitor voices at IFA 2025
From global brands to start-ups and innovators – see how exhibitors experienced IFA 2025 in their own words.
Once again, IFA was the ideal platform for impressively showcasing the Bosch brand and product innovations. It is the annual summit for industry, retailers, and the media. In our Powerhouse, we demonstrated that Bosch offers the best support in everyday life, even beyond your own home – with new products that impress with their smart sensor technology, sustainability, performance, and durability.
In addition to our successful Satisfry series of air fryers in various designs, which are now completely PFAS-free, and a great breakfast set, the Bronte series, this year's IFA focused on the topic of textile care. The absolute highlight was undoubtedly the Steam Genie VacuSteam steam brush with its innovative technology, which works wonders thanks to powerful steam and the simultaneous suction of the laundry item. IFA has once again shown us how important it is as a trade fair for entering into direct dialogue with retailers and demonstrating all the advantages our appliances have to offer. These personal conversations and the immediate feedback not only allowed us to validate our product strategy but also provided us with important impetus for the further development of our range. These aspects are what make IFA so important to us.
IFA 2025 once again impressively demonstrated that it is the most important leading trade fair in our industry. With our "Made in Germany" products PRIMUS and AURUS Silverline, as well as our portable Smart TV MPE7000 in the lifestyle segment with METZ blue, we received strong appreciation from visitors and gained significant media attention. Particularly gratifying was the feedback from our retail partners, who impressed us with substantial order volumes during the show despite the challenging market environment. This response confirms our course and gives us strong momentum for the upcoming season.
The stage for dialogue and decisions
At IFA 2025, industry leaders, policymakers and visionaries came together to discuss the frameworks shaping tomorrow’s tech economy. From regulation to sustainability, IFA served as the meeting point for dialogue that drives innovation and business forward.
Meet the IFA Ambassadors
They live tech, set trends and take millions behind the scenes. Represented by Vertical Influence by InSocial Media, our Ambassadors bring IFA 2025 to life with hands-on tests, exclusive access and fresh inspiration.
IFA Innovation Awards 2025
This year’s winners have been announced. From visionary design to technical excellence, the IFA Innovation Awards celebrate the most outstanding products shaping the future of consumer and home tech.
Explore the ideas and innovations that stood out in 2025.
The IFA Retail Leaders Summit
An exclusive, invite-only gathering of 100+ C-level and senior retail executives. At the IFA Retail Leaders Summit, global retail decision-makers, top home & consumer tech brands, industry analysts and tech pioneers come together to share insights, spark ideas and shape the future of connected commerce.
IFA Paper
The official magazine of IFA – created for the movers, makers and masterminds behind the technologies shaping tomorrow.
Partners & sponsors 2025
IFA collaborates with leading global brands, bold innovators and trusted partners who help shape the future of tech. From headline sponsors to visionary supporters – discover the names powering the IFA experience.
Flaconi
EBAY GmbH
UGREEN
Zahnheld
Kleinanzeigen PRO
YouTube
Sony
Meta
FINN
Warsteiner
Arspura
Narwal
Pure Electric
Sky Deutschland
ELECTROLUX APPLIANCES AB
AmorePacific
NVIDIA
Tukas EV
Techniker Krankenkasse
Microsoft
Peloton
NIPA
Navigate IFA
Find your way around IFA and the entire Messe Berlin grounds with our detailed venue map of all show areas.
