Relive the energy of IFA 2025, the ideas, the people, the innovations – and get a feel for what awaits you in 2026. From groundbreaking launches to unforgettable experiences, this is the best of IFA 2025.

Discover all 2025 highlights

Turn innovation into business.

IFA always feels a bit like coming home for us – not only because AEG’s roots lie in Berlin, but also because of the unique energy and atmosphere. We saw strong interest in our latest innovations: the AEG 7000 MealAssist oven with PizzaExpert function and our walk-in dishwasher quickly became real crowd-pullers. A standout moment was the launch of our new FAVORIT dishwasher range, which powerfully completes the most comprehensive kitchen rollout in our brand’s history.

Michael Geisler

Managing Director Electrolux Hausgeräte GmbH

Electrolux Hausgeräte GmbH

We look back on an extremely successful IFA 2025. Our new 9000 series with the innovative LattePreSelect system, featuring settings for different milk types – from cow's milk, oat milk and plant-based alternatives – perfectly captured the zeitgeist and thrilled visitors. The positive response from our booth visitors confirms that we are on the right track with our innovations. IFA remains the most important trade fair of the year for NIVONA – this is where we meet our partners and present our latest developments to an international audience.

Christian Fritsch

Managing Director

Nivona Apparate GmbH

IFA 2025 was a great success for us. With ritterwerk, we were able to present both the orbis 7 and the BEEZER® IceBall as true innovations. dittert also impressively demonstrated its close connection to the specialist trade through interactive live voting. We were particularly pleased with the high level of international interest – especially in our new products such as the IceBall and the hand blender. On Friday and Saturday, the booth of our retail partner EK/servicegroup was at times extremely busy, as many retailers from Germany and abroad came specifically to learn more about our innovations. A special thanks also goes to the many journalists who attended our press event on Friday. The consistently positive feedback from retailers, media and partners confirms that we are on the right path – continuing to combine tradition with innovation.

Moritz + Lorin Schüller

Business Development und Sales Manager sowie Teil der Inhaberfamilie

ritterwerk

Read the full statements here

bluebrywow

“IFA is my must-attend and playground – I discover gadgets and make real connections here.”

DasistJay

By 2025, tech is as natural as breathing and IFA gives the minds behind it a stage.”

Jen loves Tech

“At IFA I meet the key players, see new devices and tomorrow’s trends.”

Ilias_bsd

“For 10 years I’ve loved how IFA makes tech something we experience together, not just display.”

iKnowReview

“At IFA, you can experience tomorrow’s technology today – surrounded by people who love tech just as much as I do.”

FelixBa

“IFA is the best place to discover new technologies and meet people who share the same passion.”

JOCR

“IFA brings technology, people and ideas together – and that’s exactly what creates its unique spirit.”

Celebrating the most outstanding products in consumer and home tech. This year’s winners set the bar and the 2026 edition will continue to spotlight the ideas shaping the future. Stay tuned for more.

Discover all the winners

An exclusive, invite-only gathering of 100+ C-level and senior retail executives. The IFA Retail Leaders Summit brings together global retail decision-makers, top tech brands and analysts to define what’s next – with the 2026 edition set to deliver even deeper insights and new opportunities for connection.

Learn more