The world's largest home & consumer tech event
Showcasing the latest in consumer electronics, home appliances and technology, IFA creates a space where global innovators, thought leaders, professionals and consumers alike come together to shape the future of technology.
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attendees from
140 countries
140 countries
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retailer buyers
retailer buyers
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49 countries
49 countries
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decision-makers
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among trade visitors
Get to know the IFA show areas
The future starts here. In the IFA show areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations – from Smart Home and AI to sustainable technology. Experience hands-on innovations that are reshaping the way we live, work and connect.
The best of IFA 2025
Relive the energy of IFA 2025, the ideas, the people, the innovations – and get a feel for what awaits you in 2026. From groundbreaking launches to unforgettable experiences, this is the best of IFA 2025.
The brands of 2025
From game-changing launches to future-defining ideas, IFA 2025 brought together brands rewriting the rules of what’s possible – and paving the way for what’s to come in 2026.
Exhibitor voices at IFA 2025
From global brands to start-ups and challengers – see how exhibitors used IFA to create impact, strengthen relationships and prepare for the year ahead.
IFA always feels a bit like coming home for us – not only because AEG’s roots lie in Berlin, but also because of the unique energy and atmosphere. We saw strong interest in our latest innovations: the AEG 7000 MealAssist oven with PizzaExpert function and our walk-in dishwasher quickly became real crowd-pullers. A standout moment was the launch of our new FAVORIT dishwasher range, which powerfully completes the most comprehensive kitchen rollout in our brand’s history.
A huge thank you to IFA and Messe Berlin for the great organization - we felt completely at home! The trade show was the perfect stage for us to exchange ideas, showcase innovations, and meet many of our most important customers and media partners in person. It was really fun to look ahead together and take away new inspiration. We are already looking forward to being back in 2026.
We’re really happy with IFA 2025 overall. Once again, the retail group ElectronicPartner was able to make great use of the trade fair for important conversations – both in the exhibition halls and at our exclusive stand in the IFA Palais. My personal highlight this year was definitely the IFA Retail Leaders Summit: really well organised, spot-on topics for our current challenges – and honestly, it was great fun!
Meet the IFA Ambassadors – 2025 in review
They lived tech, set trends and took millions behind the scenes. Our Ambassadors brought IFA 2025 to life with hands-on tests, exclusive access and fresh inspiration.
And we’re just getting started – stay tuned for what’s next on the road to IFA 2026.
IFA Innovation Awards 2025
Celebrating the most outstanding products in consumer and home tech. This year’s winners set the bar and the 2026 edition will continue to spotlight the ideas shaping the future. Stay tuned for more.
The IFA Retail Leaders Summit
An exclusive, invite-only gathering of 100+ C-level and senior retail executives. The IFA Retail Leaders Summit brings together global retail decision-makers, top tech brands and analysts to define what’s next – with the 2026 edition set to deliver even deeper insights and new opportunities for connection.