4 Sep 2026 – 15:00
Dream Stage (Hall 25)
60 min
Live Podcast - Plastik im Ohr
Plastik im Ohr, that's Olli from Berlin and Torsten from Bremen, two figurine collectors who've made it their mission to chat every Tuesday about all the fun stuff in pop culture.
Track: World of AI & Future of Tech
Speakers
Olli Schultze
Podcaster/Content Creator, Plastik im Ohr – Der Podcast
Torsten Diersen
Podcaster / Content Creator / DJ, Plastik im Ohr – Der Podcast
Giuliana Jakobeit
Voice Actress, Actress & Voice Artist, Plastik im Ohr
Language: German
4 Sep 2026 – 15:00
Creator Stage
40 min
How Art Shapes the Future: Fotografiska x Volkswagen R
How can art help us imagine and shape the future? Following Fotografiska Emerging’s Art Shapes the Future Open Call, developed in collaboration with IFA and Volkswagen R, this panel brings together perspectives from photography, mobility and innovation.
Track: Culture & Lifestyle
Speakers
Ina Marie Knabe
Brand & Partnerships Director, IFA
Andreas Mindt
Head of Volkswagen Group Design, Volkswagen AG
Sophia Emmerich
(Moderator)
Lead Editor Fotografiska Emerging  , Fotografiska Berlin
Maximilian Neretin
Photographer & Art Director, Winning Artist of Open Call
Language: English
4 Sep 2026 – 15:40
Creator Stage
20 min
The Glow You’re Missing: Why Pleasure Is the Ultimate Beauty Tech
Join Verena Singmann, Womanizer's head of Global Public Relations and Elisabeth, Womanizer's Head of User Research as they discuss how pleasure is the ultimate beauty tech. 
Track: Culture & Lifestyle
Speakers
Elisabeth Neumann
Head of User Research , Womanizer
Verena Singmann
Head of Global Public Relations, Womanizer
Language: English
4 Sep 2026 – 16:00
Dream Stage (Hall 25)
40 min
The car as the third habitat: The future of in-car entertainment
In-car entertainment is becoming a key differentiator, for automotive manufacturers as well as for content providers. As vehicles become increasingly connected and automated, demand is growing for high-quality, robust, and personalized entertainment solutions. The car as a third living space opens up new business models and target groups, from streaming services and interactive formats to applications for mobile office and gaming.
Track: World of AI & Future of Tech
Speakers
Maximilian Baur-Tauber
VP Business Development & Partnerships, Seven.One Entertainment Group
Thorsten Böhmer
Vice President Automotive Sales, Gracenote
Sven Eckoldt
Global Partnerships Lead, CARIAD
Robert Glas
Director Automotive Technology, 3SS
Christian Hufnagel
Head of ARD Audio Lab, ARD
Arkin Kol
Vice President Commercial Partnerships Europe, Dolby
Dr. Jörn Krieger
(Moderator)
Journalist and Moderator
Language: German
Entertainment
4 Sep 2026 – 16:00
Creator Stage
60 min
Sony @ IFA: Moderne Video-Podcasts - Von der Idee bis zur Produktion

MASTERCLASS: Modern video podcasts with Sony – From concept to production with Oliver Burkat and Fabian Tausch (Unicorn Bakery)

Masterclass on the topic of podcasting

Track: Marketing & Creativity
Speakers
Oliver Burkat
DI B2B Sector Manager for Media & Entertainment, Sony Europe
Fabian Tausch
Entrepreneur / Podcast-Host , Unicorn Bakery
Language: German
Access: Registration needed
4 Sep 2026 – 16:00
Retail Innovation Zone Stage
45 min
Trust, Digital Sovereignty and the Rise of "Made in EU" in Cybersecurity
From scams to phishing, trust is the new differentiator. Samuel Baran on why values, not just price, are driving retail growth.
Track: World of AI & Future of Tech
Speakers
Samuel Baran
Global Sales Lead - Retail, Etail and OEM Partnerships, ESET, spol. s r.o.
Language: English
4 Sep 2026 – 16:30
Dream Stage (Hall 25)
1 h 30 min
Pitch Battle Semifinals 1
Discover the next generation of hardware innovation as selected startups pitch breakthrough technologies to a panel of expert judges. The strongest teams will earn their place in the Pitch Battle Final.
Track: World of AI & Future of Tech
Language: English
4 Sep 2026 – 17:00
Creator Stage
30 min
Add to Cart: Turning Creative Content into Direct Cash Flow with TikTok Shop
From side hustle to full-time creator. Lessons in growth, product choice, and authenticity.
Track: Marketing & Creativity
Speakers
Tana-Maria Schächtele
(Moderator)
EU Marketing Leader, TikTok Shop
Mighty Mirza
Creator in the Home Appliances & Electronics Space
Creator Connect
Creator Economy
Social Commerce
Content Creation
4 Sep 2026 – 17:30
Creator Stage
30 min
Beyond Gaming: What Twitch Really Offers Creators
Twitch is far more than gaming. This session shows what creators can really expect: strong communities, direct interaction, monetization and opportunities for brand partnerships.
Track: Marketing & Creativity
Speakers
Verena Ullrich
Twitch Streamerin & Twitch Ambassador, Twitch
Language: German
4 Sep 2026 – 18:30
Other / GRACE, Hotel Zoo Berlin, Kurfürstendamm 25
1 h 30 min
MediaMarktSaturn Business Leaders' Night 2026
Meet leading voices from business, tech and entertainment as they arrive for MediaMarktSaturn's exclusive Business Leaders' Night, with red-carpet photo and interview opportunities.
Track: Retail & Future of Commerce
Language: English/ German
Access: Registration needed