4 Sep 2026 – 16:00

Dream Stage (Hall 25)

40 min

The car as the third habitat: The future of in-car entertainment

In-car entertainment is becoming a key differentiator, for automotive manufacturers as well as for content providers. As vehicles become increasingly connected and automated, demand is growing for high-quality, robust, and personalized entertainment solutions. The car as a third living space opens up new business models and target groups, from streaming services and interactive formats to applications for mobile office and gaming.

Speakers