IFA 2025 highlights
Relive the energy of IFA’s opening day – plus the best moments from Saturday and Sunday. Experience the atmosphere, the people and the ideas that made IFA 2025 truly unforgettable.
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Speakers 2025
From trailblazing technologists to visionary thinkers – the IFA 2025 stage welcomed the voices driving the conversation forward. Our featured speakers challenged conventions, shared bold perspectives and offered real insight into the future of tech.
Programme highlights 2025
From powerful keynotes and surprise product launches to live activations that sparked real excitement – this is how IFA 2025 came to life.
Get to know the IFA show areas
The future starts here. In the IFA show areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations – from Smart Home and AI to sustainable technology. Experience hands-on innovations that are reshaping the way we live, work and connect.
The brands of 2025
From game-changing launches to future-defining ideas – at IFA 2025, you’ll meet the brands rewriting the rules of what’s possible.
Exhibitor voices at IFA 2025
From global brands to start-ups and innovators – see how exhibitors experienced IFA 2025 in their own words.
IFA is the leading technology trade show for engaging with partners, customers, and media representatives from around the world. It’s where the trends of tomorrow are showcased. The strong interest in our new Wi-Fi 7 mesh routers confirms our innovation strategy and shows that our solutions are perfectly aligned with current market needs. We sincerely thank the organizers for the excellent event management and look forward to IFA 2026.
With the premiere of the hair styling appliances in our new AIRvive series, we have added another innovative set to our range. The revolutionary Ionic Air technology in combination with the anti-frizz formula in particular makes the appliances so impressive to use. We were able to demonstrate this to trade visitors at our stand. The four innovative appliances in the series – from the versatile 2-in-1 air styler to the digital hairdryer, the slim straightener and the rotating curling iron – impressively demonstrate how modern technology enables professional salon results at home, even without much styling experience. The intensive exchange and feedback from so many trade visitors, which is only possible at a large trade fair such as IFA, show us that we are in tune with the times with our entire range and, of course, especially with our new products, and that we can appeal to a broad target group of consumers.
IFA has continued on the positive path it embarked upon last year. We welcome the further development of the concept and the modern communication in the run-up to and during this important trade fair. We are very satisfied with our own results. Over the past few days, we have had many constructive discussions with our partners, which make us optimistic about the coming months. For the first time, we were able to present our new flagship TV, the OLED+950, here in Berlin. The reactions to its unrivalled picture quality reinforce our commitment to continuing to focus on the highest product quality, which, together with the unique Ambilight, stands for the special TV experience from Philips.
The stage for dialogue and decisions
At IFA 2025, industry leaders, policymakers and visionaries came together to discuss the frameworks shaping tomorrow’s tech economy. From regulation to sustainability, IFA served as the meeting point for dialogue that drives innovation and business forward.
Meet the IFA Ambassadors
They live tech, set trends and take millions behind the scenes. Represented by Vertical Influence by InSocial Media, our Ambassadors bring IFA 2025 to life with hands-on tests, exclusive access and fresh inspiration.
IFA Innovation Awards 2025
This year’s winners have been announced. From visionary design to technical excellence, the IFA Innovation Awards celebrate the most outstanding products shaping the future of consumer and home tech.
Explore the ideas and innovations that stood out in 2025.
The IFA Retail Leaders Summit
An exclusive, invite-only gathering of 100+ C-level and senior retail executives. At the IFA Retail Leaders Summit, global retail decision-makers, top home & consumer tech brands, industry analysts and tech pioneers come together to share insights, spark ideas and shape the future of connected commerce.
IFA Paper
The official magazine of IFA – created for the movers, makers and masterminds behind the technologies shaping tomorrow.
Partners & sponsors 2025
IFA collaborates with leading global brands, bold innovators and trusted partners who help shape the future of tech. From headline sponsors to visionary supporters – discover the names powering the IFA experience.
NIPA
Sky Deutschland
FINN
Tukas EV
UGREEN
NVIDIA
Flaconi
AmorePacific
EBAY GmbH
Peloton
Meta
Arspura
Zahnheld
YouTube
ELECTROLUX APPLIANCES AB
Techniker Krankenkasse
Warsteiner
Narwal
Sony
Pure Electric
Kleinanzeigen PRO
Microsoft
Navigate IFA
Find your way around IFA and the entire Messe Berlin grounds with our detailed venue map of all show areas.
