IFA 2025 highlights
Relive the energy of IFA’s opening day – plus the best moments from Saturday and Sunday. Experience the atmosphere, the people and the ideas that made IFA 2025 truly unforgettable.
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Speakers 2025
From trailblazing technologists to visionary thinkers – the IFA 2025 stage welcomed the voices driving the conversation forward. Our featured speakers challenged conventions, shared bold perspectives and offered real insight into the future of tech.
Programme highlights 2025
From powerful keynotes and surprise product launches to live activations that sparked real excitement – this is how IFA 2025 came to life.
Get to know the IFA show areas
The future starts here. In the IFA show areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations – from Smart Home and AI to sustainable technology. Experience hands-on innovations that are reshaping the way we live, work and connect.
The brands of 2025
From game-changing launches to future-defining ideas – at IFA 2025, you’ll meet the brands rewriting the rules of what’s possible.
Exhibitor voices at IFA 2025
From global brands to start-ups and innovators – see how exhibitors experienced IFA 2025 in their own words.
IFA has continued on the positive path it embarked upon last year. We welcome the further development of the concept and the modern communication in the run-up to and during this important trade fair. We are very satisfied with our own results. Over the past few days, we have had many constructive discussions with our partners, which make us optimistic about the coming months. For the first time, we were able to present our new flagship TV, the OLED+950, here in Berlin. The reactions to its unrivalled picture quality reinforce our commitment to continuing to focus on the highest product quality, which, together with the unique Ambilight, stands for the special TV experience from Philips.
First of all, we have to say that the IFA is somewhat new territory for us in terms of the scale of our presence with our "Wertgigant" sculpture and our 3-for-2 offer calculator aimed at end customers and also in the B2B sector, including with our Service Alliance partners. In this respect, we are naturally extremely enthusiastic about the extremely good turnout. After all, we want to promote the issue of sustainability, and we are demonstrating this here and seeing how great the interest is among all those involved. In this respect, we are very positive about the IFA for the time being. We can see that the IFA is managing to generate traffic again and generate enthusiasm for the industry. The demand for our insurance products, for Wertgarantie's services, such as those presented in the dealer and workshop search, in the possibilities offered by our digital services, in the cooperation with our service partners, right through to the topic of the right to repair, where we are providing a lot of impetus through our study – all of this is happening here and we are extremely enthusiastic about it.
We’re really happy with IFA 2025 overall. Once again, the retail group ElectronicPartner was able to make great use of the trade fair for important conversations – both in the exhibition halls and at our exclusive stand in the IFA Palais. My personal highlight this year was definitely the IFA Retail Leaders Summit: really well organised, spot-on topics for our current challenges – and honestly, it was great fun!
The stage for dialogue and decisions
At IFA 2025, industry leaders, policymakers and visionaries came together to discuss the frameworks shaping tomorrow’s tech economy. From regulation to sustainability, IFA served as the meeting point for dialogue that drives innovation and business forward.
Meet the IFA Ambassadors
They live tech, set trends and take millions behind the scenes. Represented by Vertical Influence by InSocial Media, our Ambassadors bring IFA 2025 to life with hands-on tests, exclusive access and fresh inspiration.
IFA Innovation Awards 2025
This year’s winners have been announced. From visionary design to technical excellence, the IFA Innovation Awards celebrate the most outstanding products shaping the future of consumer and home tech.
Explore the ideas and innovations that stood out in 2025.
The IFA Retail Leaders Summit
An exclusive, invite-only gathering of 100+ C-level and senior retail executives. At the IFA Retail Leaders Summit, global retail decision-makers, top home & consumer tech brands, industry analysts and tech pioneers come together to share insights, spark ideas and shape the future of connected commerce.
IFA Paper
The official magazine of IFA – created for the movers, makers and masterminds behind the technologies shaping tomorrow.
Partners & sponsors 2025
IFA collaborates with leading global brands, bold innovators and trusted partners who help shape the future of tech. From headline sponsors to visionary supporters – discover the names powering the IFA experience.
EBAY GmbH
Arspura
Pure Electric
ELECTROLUX APPLIANCES AB
Flaconi
YouTube
Warsteiner
Zahnheld
NVIDIA
UGREEN
FINN
Peloton
NIPA
Narwal
Kleinanzeigen PRO
Sony
Microsoft
Meta
Tukas EV
Sky Deutschland
AmorePacific
Techniker Krankenkasse
Navigate IFA
Find your way around IFA and the entire Messe Berlin grounds with our detailed venue map of all show areas.
