Meet the brands of 2025
From game-changing launches to future-defining ideas – at IFA 2025, you’ll meet the brands rewriting the rules of what’s possible.
Choose the right IFA ticket
Whether you're a tech professional ready to grow your business or a curious visitor eager to explore the latest innovations – only at IFA do industry insights and consumer excitement come together at one event.
IFA for trade visitors
Stay ahead in tech. IFA is where professionals connect, discover innovation early and grow their business. Gain exclusive insights, meet partners face-to-face and sharpen your competitive edge.
IFA for the general public
IFA turns technology into an experience. Test the latest devices, join live demos and enjoy music, creativity and fun. Discover what’s new, what’s next and what’s worth exploring.
Shaping the future
Trailblazing technologists to visionary thinkers – discover the voices leading the conversation at IFA 2025. Our featured speakers are pushing boundaries, sharing fresh perspectives and pushing tech forward.
Alexander Rauchut
CEO
Mediamarkt Saturn Deutschland
Mediamarkt Saturn Deutschland
Germany
Programme highlights
From powerful keynotes and surprise product launches to live shows that wow – this is where IFA comes alive!
Get to know the IFA show areas
The future starts here. In the IFA show areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations – from Smart Home and AI to sustainable technology. Experience hands-on innovations that are reshaping the way we live, work and connect.
Meet the IFA Ambassadors
They live tech, set trends and take millions behind the scenes. Represented by Vertical Influence by InSocial Media, our Ambassadors bring IFA 2025 to life with hands-on tests, exclusive access and fresh inspiration.
Get the IFA App 2025
The official IFA App is your smart event companion – discover exhibitors and attendee profiles, build your personal agenda, schedule meetings, navigate with real-time maps and get live updates. Your perfect show experience – anytime, anywhere.
IFA Innovation Awards 2025
Celebrating the best in design and engineering, the IFA Innovation Awards honour groundbreaking products shaping tomorrow. Open to global brands, start-ups and independent creators launching between February 2025 and April 2026 – your chance for visibility, credibility and global reach on Europe’s leading tech platform.
The IFA Retail Leaders Summit
An exclusive, invite-only gathering of 100+ C-level and senior retail executives. At the IFA Retail Leaders Summit, global retail decision-makers, top home & consumer tech brands, industry analysts and tech pioneers come together to share insights, spark ideas and shape the future of connected commerce.
Guided tours for trade visitors
Join our expert-led tours for trade visitors and discover selected innovations and highlights of IFA.
Requires a valid trade visitor ticket. Book during registration or in your visitor profile.
Partners & sponsors 2025
IFA collaborates with leading global brands, bold innovators and trusted partners who help shape the future of tech. From headline sponsors to visionary supporters – discover the names powering the IFA experience.
Tuya GmbH
Acer
TASS Vision
SIGMA
Narwal
Anker
Der Tagesspiegel
Tukas EV
Womanizer
MobileSentrix B.V.
Ulike
Pure Electric
Olight Group Co., Ltd.
Kleinanzeigen PRO
Sky Deutschland
AmorePacific
Rokid
WHOOP
HiTrade (HK) Co., Limited
TikTok
Makeblock (Hong Kong) Company Limited
Peloton
Arspura
Flaconi
ELECTROLUX APPLIANCES AB
NIPA
Beurer GmbH
Miele
NVIDIA
EBAY GmbH
FINN
YouTube
Braun by P&G
Techniker Krankenkasse
Sony
Ecoflow Europe S.R.O.
UGREEN
Zahnheld
Warsteiner
nunc.
TCL
Red Bull Germany
Panasonic Marketing Europe GmbH
Microsoft
AMD
Navigate IFA
Find your way around IFA and the entire Messe Berlin grounds with our detailed venue map of all show areas.
