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The world's largest tech event connecting consumer electronics, home appliances and future tech
IFA creates a space where global innovators, thought leaders, professionals and consumers alike come together to shape the future of technology.
+0k
attendees from
155 countries
155 countries
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brands from
51 countries
51 countries
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media
representatives
representatives
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international
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buyers
IFA 2026 highlights
Relive the energy of IFA’s opening day, plus the best moments from Saturday and Sunday. Experience the atmosphere, the people and the ideas that made IFA 2026 truly unforgettable.
Exhibitor voices at IFA 2026
From global brands to start-ups and challengers: see how exhibitors used IFA to create impact, strengthen relationships and prepare for the year ahead.
Once a year, the IFA offers a unique glimpse into the future. We are delighted to have been supporting the event as a media partner for many years – alongside the Tagesspiegel, Berlin’s number one newspaper. We report on the trade fair and, through our own initiatives, bring our readers straight onto the exhibition grounds.

IFA 2026 confirmed its role as a unique international platform, bringing together innovation, business and dialogue across our industry. For Haier, it was the ideal stage to bring our Home of Intelligent Possibilities to life and share major announcements: from a new generation of AI-powered products and connected services to robotics, and our global partnership with the UEFA Champions League starting with the 2027/28 season. Through ‘More Creation, More Possibilities’, we showed how innovation and collaboration can create tangible value for people and new opportunities for retailers and partners.
IFA is a highly diverse exhibition platform where visitors can always discover the latest technologies and most creative concepts from various brands. AWOL Vision places great importance on this opportunity to showcase our latest technologies to retailers, partners, and consumers across Europe and around the world, engage in direct communication, and listen to authentic feedback. We look forward to bringing even more stunning visual experiences to more households in the future.
Meet the exhibitors of 2026
IFA brings together global brands, visionary start-ups and tech pioneers from around the world. See, test and explore technology that's about to change how we live, work and play.
Meet the IFA Ambassadors 2026
They live tech, set trends and take millions behind the scenes. Our Ambassadors bring IFA 2026 to life with hands-on tests, exclusive access and fresh inspiration.
IFA Paper
The official magazine of IFA – created for the movers, makers and masterminds behind the technologies shaping tomorrow.
Partners & sponsors 2026
IFA works with industry leaders, innovators and forward-thinking partners who shape the tech landscape. Explore the brands that helped define IFA 2026 and discover partnership opportunities for 2027.
Get to know the IFA Show Areas
The future starts here. In the IFA Show Areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations: from Smart Home and AI to sustainable technology. Experience hands-on innovations that are reshaping the way we live, work and connect.
Navigate IFA
Find your way around IFA 2026 and the entire Messe Berlin grounds with our detailed venue map of all show areas.










































