4–7 Sep 2026
Hall 23 / Booth 101
Full-Day
Sound Experience at Metz – When an OLED Becomes a True Sound Experience
Metz, a German TV manufacturer with a long tradition, turns sound into an experience: discover the powerful, immersive sound of a premium OLED TV, with no soundbar or external speakers.
Track: Culture & Lifestyle
Language: German and English
Home & Entertainment
4–8 Sep 2026
Hall 19
IFA Merchandise 2026

From statement pieces to everyday essentials: the official IFA 2026 merchandise collection brings IFA’s visual identity, Berlin spirit and tech culture into wearable form, available exclusively onsite in Hall 19.

Track: Culture & Lifestyle
4–8 Sep 2026
Hall 6.2
IFA Autoscooter – Ready, Set, Bump!
Free rides for everyone
Track: Culture & Lifestyle
4–7 Sep 2026
Hall 2.1 / Booth 101
Culinary Experience with Alexander Herrmann
Flavours and personal memories, back on the plate
Track: Culture & Lifestyle
Language: German
Entertainment
Home & Entertainment
4–6 Sep 2026
Hall 19 / Merch Store
IFA Merch x Anker Collab Raffle Happy Hour

From Friday to Sunday, the IFA Merch Spot turns into a daily Raffle Happy Hour at 16:00, giving visitors the chance to win exclusive IFA x Anker collab Tee.

Track: Culture & Lifestyle
Entertainment
Communication & Connectivity
5 Sep 2026 – 11:00
Innovation Stage
30 min
The End of Housework Is in Sight: Innovating in the Age of AI
Information will follow
Track: World of AI & Future of Tech
Speakers
Dr. Markus Miele
Executive Director and Co-Proprietor, Miele & Cie. KG
5 Sep 2026 – 12:00
Hall 2.2 / Booth 101 - Anker
60 min
Guided Booth Tour with Stu's Reviews
Join Stu from Stu's Reviews on a guided tour of everything Anker makes, from charging and audio to cleaning and home security.
Track: World of AI & Future of Tech
Language: English
Smart Home
5 Sep 2026 – 12:30
Sommergarten Outdoor Spaces / ID. Cross Area
60 min
Gregor Hägele live – A concert directly from the new Volkswagen ID. Cross
With a top-10 album, a TikTok hit, and a sold-out tour under his belt, Gregor Hägele is now performing a highly intimate acoustic concert at IFA in collaboration with Volkswagen. It’s just him, his voice, and a guitar, performing right out of the new VW ID. Cross, whose Vehicle-to-Load (V2L) charging port powers the microphone and sound system.
Track: Culture & Lifestyle
Language: German
Content Creation
Content Creation
5 Sep 2026 – 12:45
Creator Stage
60 min
Robots on the Runway
This year, the runway belongs to robots. At IFA 2026, humanoid robots take over the catwalk instead of human models, demonstrating how technology, movement, and entertainment merge into a spectacular live experience. Expect humanoids, quadrupeds, and robotic companions, some capable of transforming from one form to another, backflipping, striking poses, and dancing.
Track: World of AI & Future of Tech
Language: English
5 Sep 2026 – 14:00
Sommergarten Stage
8 h
Ikkimel & Friends Open Air
Ikkimel returns to IFA Sommergarten on 05.09. with “Ikkimel & Friends 2.0”. After her successful 2025 show, she brings an even bigger open-air experience to Berlin.
Track: Culture & Lifestyle
5 Sep 2026 – 14:00
Dream Stage (Hall 25)
45 min
The PC Gets Personal Again: Creativity, Identity & AI
The PC is personal again. Join Dell, creator Ben Jacquier and Team Liquid to explore how technology is becoming an extension of how we create, compete, work and express who we are.
Track: Marketing & Creativity
Speakers
Sid Jatia
(Moderator)
SVP, Global Consumer Marketing, Dell Technologies
Steve Arhancet
Co-CEO, Team Liquid
Ben Jacquier
Film Composer & Sound Designer
Language: English
Artificial Intelligence
Gaming
Future of Work
Next-gen Brand Storytelling
Generated Design
Computing & Gaming
Content Creation
5 Sep 2026 – 14:30
Innovation Stage
30 min
From Europe, for the World: Building the Ecosystem for Physical AI
A labour gap in the hundreds of millions by 2030. David Reger (NEURA Robotics) on why physical AI, not software, is the answer, and why Europe can lead it.
Track: World of AI & Future of Tech
Speakers
David Reger
CEO & Founder, NEURA Robotics
5 Sep 2026 – 15:30
Innovation Stage
60 min
Ronzheimer Live Podcast
Speakers
Paul Ronzheimer
Deputy Editor-in-Chief BILD, Ronzheimer Live Podcast
Filipp Piatov
Editor-in-Charge, Ronzheimer Live Podcast
5 Sep 2026 – 17:00
Creator Stage
30 min
‘Magic Moments’: A VFX revolution in the content industry
High-end VFX are no longer the exclusive domain of Hollywood. See how creators are shaping visual storytelling, and what editorial teams can learn from influencers about visual aesthetics.
Track: Marketing & Creativity
Speakers
Michael Brycz
Founder & Managing Director , Bitstream Media Lab
Language: German
Content Creation
Virtual Production
5 Sep 2026 – 11:00
Sommergarten Outdoor Spaces / Volkswagen ID. Cross Area
60 min
The secret ingredient: Andy Zingler cooks up his own VW secret sauce!
Andy Zingler is always on the road, and he knows good food is part of the journey. At IFA he plugs an induction hob into the Vehicle-to-Load (V2L) port of the new VW ID. Cross and cooks his own secret sauce for the Volkswagen currywurst, live on stage. Andreas Mindt, Head of Volkswagen Group Design, is there to taste it, and to explain why every good design needs a secret ingredient of its own. Entertainer Alina Khani hosts, keeps the two of them honest and pulls the audience into the action. One secret sauce, two disciplines. Live at IFA.
Track: Marketing & Creativity
Language: German
Content Creation
Entertainment
Content Creation
5–6 Sep 2026
Hall 2.1 / Booth 101
Culinary Experience with Jasmin from '15MinutenRezepte'
Jasmin's 15-minute meals, her favourite dish, and a surprise Kitchen SOS Challenge. Live on the Taste & Joy Stage.
Track: Culture & Lifestyle
Language: German
Entertainment
Home & Entertainment
6 Sep 2026 – 12:00
Hall 17 / Booth H17-251
4 h
Out and about with Bibi & Tina
Bibi & Tina are taking over the IFA Playbox!
Track: Culture & Lifestyle
Entertainment
Home & Entertainment
6 Sep 2026 – 12:45
Dream Stage (Hall 25)
45 min
The Sensory Intelligent Home: Designing Future Living Experiences
Global consumer trend forecaster WGSN and consumer tech giant TCL join forces to reveal how sensory intelligence, AI and emotional design are turning smart houses into seamless, human-centered ecosystems.
Track: World of AI & Future of Tech
Speakers
Shane Lee
Chief Designer & General Manager, TCL Industries, TCL Industries
Lisa Yong
Director of Consumer Tech, WGSN
Language: English
Artificial Intelligence
Robotics
Audio
Computing & Gaming
Home Appliances
Home & Entertainment
Mobility
Communication & Connectivity
Smart Home
6 Sep 2026 – 13:00
Hall 17 / Booth H17-251
60 min
Autograph session with Juki & Danyal from TOGGO GG
Meet & Greet with Juki & Danyal 
Track: Culture & Lifestyle
Entertainment
Home & Entertainment
6 Sep 2026 – 13:40
Creator Stage
40 min
Beyond the Feed: Emerging Social Media Formats
From microdramas to live commerce, discover how creators are pioneering new content formats and staying ahead of platform trends to keep audiences hooked. 
Track: Marketing & Creativity
Speakers
Patrik Wilkens
(Moderator)
Founder & Director, Mournival Consulting
Jo Burford
Head of Creator Marketing at EMEA, Edelman
Zach Ferraro
CEO & Co-Founder, Favorited
Wen Wen Han
Founder and CEO, Short Drama Alliance
Francesca Sussman
VP, OTT, Vimeo
Language: English
Content Creation
Content Creation