3 Sep 2025 – 10:30
next@acer Global Press Conference
Innovation Stage (City Cube)
60 min
At Acer, we believe technology can break barriers and empower people to do more, whether you’re working, gaming, or just living life. Join our event where we will unveil our latest innovations ahead of IFA.
Speakers
Jason Chen
Chairman and CEO, Acer
Language: English
3 Sep 2025 – 13:00
IFA Opening Press Conference
Innovation Stage (City Cube)
1 h 30 min
Speakers
Leif Lindner
CEO, IFA Management
Dr. Sara Warneke
Managing Director, GFU – Home & Consumer Tech
Access: Registration needed
45 min
At IFA 2025, Anker Innovations unveils its unified global brand vision alongside major product launches that bring intelligence into everyday life. Under the theme “Ignite Possibilities Through Ultimate Innovation,” the showcase explores how AI-driven solutions are transforming the way we live, move, and connect.
Speakers
Robert Berg
Director Comms & PR - DACH, Anker Innovations
Laila Sternberg
Marketing Director - DACH & BNX, Anker Innovations
Adam Weissman
Global PR Brand Lead: Soundcore & Nebula, Anker Innovations
Steven Yang
Founder and CEO, Anker Innovations
Eric Villines
Chief Communications Officer, Anker Innovations
Javier Foncillas
VP Commercial Partnerships and Sales, Dolby
Language: English (no translation available)
4 Sep 2025 – 11:00
Connected. Intelligent. Sustainable. EcoFlow.
Dream Stage (Hall 25)
60 min
Join EcoFlow as we explore the future of energy through a seamlessly connected ecosystem—from AI-powered home energy management to modular solar and portable solutions. Discover how innovation, smart living, and sustainability come together to power every lifestyle. Inspiring stories, forward-looking tech, and a glimpse into what’s next.
Speakers
Peter Gutendorf
Chief Product Engineer, EcoFlow
Arne Herkelmann
Regional Product Manager, Europe , EcoFlow
Taner Karacan
CEO, SVEA Solar
Maria Terradez Alemany
Global Product Manager, BSH Home Appliances Group
Language: English (no translation available)
4 Sep 2025 – 11:00
Samsung Electronics Press Conference
Innovation Stage (City Cube)
60 min
At IFA 2025, Samsung will showcase its vision for how AI is shaping the modern home, both now and in the future. As a leader in AI Home solutions, Samsung will demonstrate how its mobile devices, TVs, laptops, and home appliances harness AI to enrich daily life. The presentation will highlight the transformative potential of AI in the home, with a focus on how Samsung’s AI-enabled products and SmartThings ecosystem work together seamlessly to simplify everyday living.
Language: English (no translation available)
Access: Invitation Only
4 Sep 2025 – 14:00
Narwal at IFA 2025: Flow in the Deep Clean
Dream Stage (Hall 25)
60 min

As one of the world’s leading innovators in robotic cleaning, Narwal presents an exclusive showcase at IFA 2025. Discover groundbreaking technologies including the next generation of their Auto-Washing Mop, new additions to their 2025 global lineup, and insights from Narwal’s leadership on the future of intelligent home care.

Speakers
Icey Bin
Head of Brand, Narwal
Wenting Mao
Product Marketing Manager, Narwal
Henk Pieters
Global Head of Sales, Marketing and Communications, Products , TÜV Rheinland Group
Language: English (no translation available)
4 Sep 2025 – 15:00
Arspura - Product Launch @ IFA 2025 - Better Air, Pure Life
Dream Stage (Hall 25)
60 min
Arspura, a pioneer in kitchen ventilation, unveils its aerodynamically inspired IQV technology at IFA 2025 — bringing a new era of clean, odor-free cooking to homes worldwide under the vision of “Better Air, Pure Life.”
Speakers
Dr. Ray Ren
Founder and Chief Technology Representative , Arspura
Phoenix Zhang
Director of Product Design , Arspura
Justin Zhang
Director of Sales, Arspura
Language: English (no translation available)
Access: Registration needed
4 Sep 2025 – 18:00
Innovation Stage (City Cube)
2 h
IFA Opening Gala
Access: Invitation Only
4 Sep 2025 – 18:00
Sommergarten Stage
4 h
IFA Sommergarten Opening Night - with Deine Cousine and EVIL JARED x KROGI
Rockstars and Newcomers celebrate the opening of IFA and Sommergarten with Berlin and the world.
Audio
5 Sep 2025 – 10:00
Dream Stage (Hall 25) / IFA Berlin, IFA NEXT Hall, Dream Stage
5 min
Warm Welcome @IFA 2025 with MediaMarktSaturn
Introductory greetings by the moderator, Victor Mansaré
Language: English
Home Appliances
Home & Entertainment
Smart Home
5 Sep 2025 – 10:05
Dream Stage (Hall 25)
10 min
Opening remarks by the MediaMarktSaturn Management Board
Further information will follow
Speakers
Carsten Geilert
COO , MediaMarktSaturn Deutschland
Language: German
5 Sep 2025 – 10:15
Dream Stage (Hall 25)
45 min
MediaMarkt Saturn - Retail Media x Marketplace: Best Practices and Synergies
Further information will follow
Speakers
Torsten Ahlers
Managing Director Retail Media, MediaMarktSaturn
Language: German
60 min
As a global leader in display technology and intelligent home solutions, Hisense is set to unveil a new chapter in innovation at this upcoming launch event. Building on the successful debut of the RGB-MiniLED in this January, a breakthrough that marked a new era of accessible premium technology. Hisense will further upgrade its RGB MiniLED TV with powerful hardware improvements and AI-driven software, designed to bring fans closer to every moment of the game.
This media event marks not only a technological milestone, but also hints at the brand’s continued ambition to be where the action is, and where passion truly lives.
Speakers
Catherine Fang
Vice President, Hisense Group
Romy Gai
Chief Business Officer, FIFA
Dennys Li
CEO, Hisense Visual Technology Co.,Ltd
Denis Oštir
Senior Director, VIDAA
Language: English
5 Sep 2025 – 11:00
Dream Stage (Hall 25)
45 min
MediaMarktSaturn - Panel Discussion: A space full of possibilities: Space as a Service as a new successful business model for retail and partners
Further information will follow
Speakers
Carsten Geilert
COO , MediaMarktSaturn Deutschland
Susanne Harring
Managing Director, De’Longhi Deutschland Gmb
Marcus Tengler
Vice President Real Estate and Store Concepts, MediaMarktSaturn
Language: German
5 Sep 2025 – 12:00
Creator Stage (Creator Hub, Palais)
45 min
From Sparks to Sales: How Tech & Home Appliance Brands Win on TikTok
The way consumers discover and shop for technology and home appliances has transformed — and TikTok is at the heart of that change. In this keynote, TikTok will showcase how brands can tap into the platform’s unique culture of creativity and community to drive real business impact.
Speakers
Dr. Alexander Dony
Global CMO, BSH
Maximilian Schmitt
Brand Partnerships Manager Tech DACH, TikTok
Simon Fröhlich
Brand Partnerships Manager Tech DACH, TikTok
Alessandro Rodrigues Cervo
Coach, Creator, Athlete, Rodervo
Content Creation
Digital Marketing
Content Creation
5 Sep 2025 – 13:00
Creator Stage (Creator Hub, Palais)
60 min
Binary Hearts: Wenn Algorithmen zu Gefährten werden - Von smarten Systemen zu sozialen Begleitern – Perspektiven auf KI, Robotik und menschliche Nähe.
In the panel discussion ‘Binary Hearts: When Algorithms Become Companions’ on Friday, 5 September, at 1 p.m. in the Palais am Funkturm, experts will discuss how emotional our relationship with household robots is – and what consequences this has for acceptance, expectations and ethics. The discussion will be based on an international consumer survey conducted by GFU and Oliver Wyman on the bonds between humans and smart assistants.
Speakers
David Reger
CEO & Founder, NEURA Robotics
Martin Schulte
Partner Retail and Consumer Goods , Oliver Wyman
Paul Schweidler
Research and Project Development, Human-Robot Interaction,, Human-Factors-Consult
Dr. Sara Warneke
Managing Director, GFU – Home & Consumer Tech
Dr. Christoph Ploß
Coordinator, Bundesministerium für Wirtschaft und Energie
Elisa Czerski
Founder and CEO, N Robotics
Language: German
Artificial Intelligence
Smart Home
5 Sep 2025 – 13:00
Dream Stage (Hall 25)
30 min
Customer focus, quality consulting, and delivery in 90 minutes – how MediaMarktSaturn stands out with its new concepts
Further information will follow
Speakers
Alexander Rauchut
CEO, Mediamarkt Saturn Deutschland
5 Sep 2025 – 13:30
Dream Stage (Hall 25)
30 min
MediaMarktSaturn – Transforming the brand towards the Experience Champion
Further information will follow
Speakers
Ralf Schmitt
Head of Brand Marketing & Strategy, MediaMarktSaturn
Language: German
5 Sep 2025 – 14:00
Dream Stage (Hall 25)
30 min
MediaMarktSaturn - Personalized Service like in your local corner store – The new concept for personalization at Europe‘s market leader as a differentiator
Further information will follow
Speakers
Julian Norberg
Bereichsleiter Operational Excellence, MediaMarktSaturn
Language: German
5 Sep 2025 – 14:00
Innovation Stage (City Cube)
IFA Innovation Awards 2025
We're introducing the IFA Innovation Awards to celebrate breakthrough design and engineering. A panel of independent experts will honour standout innovations across diverse categories recognising the best products shaping tomorrow. Join us 5 Sept, 14:00 on the Innovation Stage for the winner reveal
Language: English