IFA 2025 highlights
Relive the energy of IFA’s opening day – plus the best moments from Saturday and Sunday. Experience the atmosphere, the people and the ideas that made IFA 2025 truly unforgettable.
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Speakers 2025
From trailblazing technologists to visionary thinkers – the IFA 2025 stage welcomed the voices driving the conversation forward. Our featured speakers challenged conventions, shared bold perspectives and offered real insight into the future of tech.
Programme highlights 2025
From powerful keynotes and surprise product launches to live activations that sparked real excitement – this is how IFA 2025 came to life.
Get to know the IFA show areas
The future starts here. In the IFA show areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations – from Smart Home and AI to sustainable technology. Experience hands-on innovations that are reshaping the way we live, work and connect.
The brands of 2025
From game-changing launches to future-defining ideas – at IFA 2025, you’ll meet the brands rewriting the rules of what’s possible.
Exhibitor voices at IFA 2025
From global brands to start-ups and innovators – see how exhibitors experienced IFA 2025 in their own words.
As a leading trade show for tech innovations with international impact, IFA is an important date in our calendar. It offers a great platform to present product innovations, discuss our strategic direction with retail partners, and showcase the full breadth of our connected portfolio to the public. We welcome IFA’s commitment to attracting a younger audience. The success of this approach is evident in the growing number of content creators on-site.
IFA 2025 was once again a great success for us. Our new trade fair appearance with a focus on our shareholders and partners was met with great positive resonance and has sustainably strengthened personal exchange. A particular highlight was the visit from our colleagues at expert International, which further intensified cross-border dialogue and collaboration. This year, we shared these insights directly with our customers in various expert International countries through our social media channels.
Our participation to IFA 2025 has been an important opportunity to demonstrate how Haier Europe is shaping the future of smart living. Under the Naturally Connected concept, we showcased an ecosystem where technology, sustainability, and customization come together to improve people’s daily lives. This represents the intersection between people, product, and nature. We have got positive feedback from media and stakeholders as they recognize the value of cutting edge innovations and our product and brand leadership.
Being at IFA means being at the heart of dialogue and development in our industry, and it has allowed us to strengthen relationships, share our achievements and objectives, and reaffirm our ambition to be Europe’s first smart living choice in a sustainable home ecosystem.
Being at IFA means being at the heart of dialogue and development in our industry, and it has allowed us to strengthen relationships, share our achievements and objectives, and reaffirm our ambition to be Europe’s first smart living choice in a sustainable home ecosystem.
The stage for dialogue and decisions
At IFA 2025, industry leaders, policymakers and visionaries came together to discuss the frameworks shaping tomorrow’s tech economy. From regulation to sustainability, IFA served as the meeting point for dialogue that drives innovation and business forward.
Meet the IFA Ambassadors
They live tech, set trends and take millions behind the scenes. Represented by Vertical Influence by InSocial Media, our Ambassadors bring IFA 2025 to life with hands-on tests, exclusive access and fresh inspiration.
IFA Innovation Awards 2025
This year’s winners have been announced. From visionary design to technical excellence, the IFA Innovation Awards celebrate the most outstanding products shaping the future of consumer and home tech. Explore the ideas and innovations that stood out in 2025.
The IFA Retail Leaders Summit
An exclusive, invite-only gathering of 100+ C-level and senior retail executives. At the IFA Retail Leaders Summit, global retail decision-makers, top home & consumer tech brands, industry analysts and tech pioneers come together to share insights, spark ideas and shape the future of connected commerce.
IFA Paper
The official magazine of IFA – created for the movers, makers and masterminds behind the technologies shaping tomorrow.
Partners & sponsors 2025
IFA collaborates with leading global brands, bold innovators and trusted partners who help shape the future of tech. From headline sponsors to visionary supporters – discover the names powering the IFA experience.
Microsoft
Sky Deutschland
YouTube
Zahnheld
Peloton
Kleinanzeigen PRO
Pure Electric
EBAY GmbH
Arspura
Sony
Narwal
FINN
Tukas EV
NVIDIA
NIPA
Flaconi
Techniker Krankenkasse
UGREEN
ELECTROLUX APPLIANCES AB
Meta
AmorePacific
Warsteiner
Google
