4 Sep 2026 – 12:00
Retail Innovation Zone Stage
60 min
The Algorithmic Shopper: When Your Next Customer Is an AI Agent
A working session for retailers and suppliers on what changes when an AI agent, rather than a person, does the choosing. It covers the theory of the Shopper Schism, an anonymized case study of a European specialist retailer whose storefront was open to its customers and closed to machines, and the three tests an agent applies to any brand: existence, authority and reliability. Participants run a live check on brands they carry during the session, and leave with the fixes that take days, not months.
Track: Retail & Future of Commerce
Speakers
AI in Retail
5 Sep 2026 – 8:30
Dream Stage (Hall 25)
1 h 30 min
NIQ Business Breakfast 2026
Retail Disruption in the AI Era: Industry leaders discuss how AI, social commerce, marketplaces and evolving consumer behavior are reshaping retail, customer journeys and future growth opportunities.
Track: World of AI & Future of Tech
Language: English
Access: Registration needed
AI in Retail
Artificial Intelligence
Customer Insights
Omnichannel Strategy
Social Commerce
Digital Marketing
5 Sep 2026 – 10:30
Expert Talks (Hall 26c)
60 min
"Practical AI" and a Fireside Chat: Alex Tatham, Industry Ambassador
Join us for a presentation on how to direct AI implementation in your CE/HA business and then listen to an interview with one of Europe's most experienced executives in tech distribution. Ask your questions about how to sign and motivate distributors today.
Track: World of AI & Future of Tech
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
IFA Global Markets
5 Sep 2026 – 11:30
Expert Talks (Hall 26c)
60 min
Precision Over Price Cuts: How AI Rewired the Value Equation
AI didn't just change how products are made. It changed what they cost, where they're sold, and what it now takes to make a consumer choose you over the competitor, just a click away.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Customer Insights
AI in Retail
IFA Global Markets
7 Sep 2026 – 12:30
Expert Talks (Hall 26c)
30 min
Understanding German Market Trends in CE/HA
What's hot (and what's not) in the German CE/HA retail market? One of the leading experts on omni-channel & supply chain management in the industry shares his latest analysis direct from the retailers in the German channel.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Customer Insights
Omnichannel Strategy
IFA Global Markets
7 Sep 2026 – 13:30
Expert Talks (Hall 26c)
30 min
Plugged Into Europe: Turning EU Law Into Your Market Entry Advantage
Follow the story of NovaHome, a fictitious company as it faces the very real problems of setting up in Europe, protecting its product innovations, selling online, and avoiding risks and liabilities in an era of digital privacy, AI, cyber reporting and sustainability. In business language, Dr. Matras will guide the audience through some of the EU legal changes that affect tech.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Customer Insights
Digital Marketing
Omnichannel Strategy
IFA Global Markets
7 Sep 2026 – 13:30
Expert Talks (Hall 26c)
30 min
The Cyber Resilience Act. Don't Panic! We Bring Order to Your Security Chaos
Thanks to EU's Cyber Resilience Act (CRA), virtually all connected products and software components now-- for the first time-- face mandatory cybersecurity requirements. VDE shares its strategy to bring order to the cybersecurity chaos as manufacturers, distributors and retailers struggle to implement the new directive.
Track: World of AI & Future of Tech
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Customer Insights
Omnichannel Strategy
IFA Global Markets
7 Sep 2026 – 14:00
Expert Talks (Hall 26c)
60 min
AI in CE Retail: From Hype to the High Street
AI is rapidly reshaping consumer technology, from smarter devices and personalised experiences to new ways of selling and engaging shoppers. This panel brings together retailers to explore how AI is changing the consumer tech retail landscape, where the biggest opportunities lie, and what retailers and manufacturers need to do now to stay competitive.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Artificial Intelligence
Customer Insights
IFA Global Markets
7 Sep 2026 – 16:30
Dream Stage (Hall 25)
30 min
Who Controls the Customer Journey? Retail, Platforms or AI?
AI and search are reshaping purchase decisions. This session reveals where demand starts, how the digital shelf captures it, and how manufacturers can regain influence across the customer journey.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Artificial Intelligence
Home Appliances
IFA Next