5 Sep 2026 – 8:30
Dream Stage (Hall 25)
1 h 30 min
NIQ Business Breakfast 2026
Retail Disruption in the AI Era: Industry leaders discuss how AI, social commerce, marketplaces and evolving consumer behavior are reshaping retail, customer journeys and future growth opportunities. 
Track: World of AI & Future of Tech
Speakers
Celina Voss
Retail Sales Development Executive DACH, NielsenIQ
Andreas Peplinski
Director CSM, NielsenIQ
Michael Stuhr
Country Manager Germany and Austria, Acer Inc.
Hanson Han
Country Manager Germany, Xiaomi
Max Brunner
Head of Vendor Management & Brand Relations, Kaufland e-Commerce
Thomas Zhang
Regional Manager Benelux & DACH, Shokz
Language: English
Access: Registration needed
AI in Retail
Artificial Intelligence
Customer Insights
Omnichannel Strategy
Social Commerce
Digital Marketing
5 Sep 2026 – 10:30
Expert Talks (Hall 26c)
60 min
"Practical AI" and a Fireside Chat: Alex Tatham, Industry Ambassador
Join us for a presentation on how to direct AI implementation in your CE/HA business and then listen to an interview with one of Europe's most experienced executives in tech distribution. Ask your questions about how to sign and motivate distributors today.
Track: World of AI & Future of Tech
Speakers
Alex Tatham
Ambassador, Closing The Loop
Language: English
Access: Trade Visitors Only
AI in Retail
IFA Global Markets
5 Sep 2026 – 11:30
Expert Talks (Hall 26c)
60 min
Precision Over Price Cuts: How AI Rewired the Value Equation
AI didn't just change how products are made. It changed what they cost, where they're sold, and what it now takes to make a consumer choose you over the competitor, just a click away. 
Track: Retail & Future of Commerce
Speakers
Carl West
Founder, Open and Informed Ltd
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Customer Insights
AI in Retail
IFA Global Markets
7 Sep 2026 – 16:30
Dream Stage (Hall 25)
30 min
Who Controls the Customer Journey? Retail, Platforms or AI?
AI and search are reshaping purchase decisions. This session reveals where demand starts, how the digital shelf captures it, and how manufacturers can regain influence across the customer journey.
Track: Retail & Future of Commerce
Speakers
Tobias Grote
Founder & CEO, terraalpine AG
Sebastian Klumpp
Solution Business Director at Similarweb & CEO at XPLN, Similarweb
Language: English
Access: Trade Visitors Only
AI in Retail
Artificial Intelligence
Home Appliances
IFA Next