5 Sep 2026 – 8:30
Dream Stage (Hall 25)
1 h 30 min
NIQ Business Breakfast 2026
Retail Disruption in the AI Era: Industry leaders discuss how AI, social commerce, marketplaces and evolving consumer behavior are reshaping retail, customer journeys and future growth opportunities.
Track: World of AI & Future of Tech
Language: English
Access: Registration needed
AI in Retail
Artificial Intelligence
Customer Insights
Omnichannel Strategy
Social Commerce
Digital Marketing
5 Sep 2026 – 11:30
Expert Talks (Hall 26c)
60 min
Precision Over Price Cuts: How AI Rewired the Value Equation
AI didn't just change how products are made. It changed what they cost, where they're sold, and what it now takes to make a consumer choose you over the competitor, just a click away.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Customer Insights
AI in Retail
IFA Global Markets
5 Sep 2026 – 12:30
Expert Talks (Hall 26c) / EXPERT TALKS stage Hall 26
60 min
CMF Product Design Inspiration 2026+: Design Trends from a 3D Perspective
Design is the first thing you notice about a product. It tells a story, creates expectations, and when executed well, sparks excitement and desire. Don't miss this inspiring look at the future of CMF (Colour, Material, Finish) and product design.
Track: Culture & Lifestyle
Speakers
Language: English
Access: Trade Visitors Only
Sustainable Materials
Generated Design
Ecodesign
Customer Insights
IFA Global Markets
5 Sep 2026 – 14:00
Expert Talks (Hall 26c)
30 min
Experiential Shows the Way-- A Guide to European Roadshow Marketing
What do brands do after the trade show? One of the world's authorities on tech roadshows explains how taking your brand on the road across Europe leverages experiential marketing to penetrate European marketplaces.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
Customer Insights
IFA Global Markets
5 Sep 2026 – 14:30
Expert Talks (Hall 26c)
30 min
Cheaper Than Wallpaper: Next-Gen LED Turns Retail Into an Immersive Experience
Explore the experiential shift in physical retail being driven by cost-efficient next-generation LED technology.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
Customer Insights
IFA Global Markets
6 Sep 2026 – 13:30
Expert Talks (Hall 26c)
30 min
From Audio to Smart Health- Brian Larsen, Founder, Nordio Agency
If you are looking for go-to-market plans, brand and marketing strategies, award-winning product launches, sales implementations, and direct sell-in contracts to key partners and retailers around the world, this session with industry veteran Brian Larsen will highlight his experiences in audio, FMCG, and personal health care.
Track: Retail & Future of Commerce
Speakers
Language: ENGLISH
Access: Trade Visitors Only
Omnichannel Strategy
Customer Insights
IFA Global Markets
6 Sep 2026 – 14:00
Expert Talks (Hall 26c)
30 min
Cracking the Route-to-Market Puzzle Across EMEA - Warren Hudson CEO Unlock EMEA
Warren Hudson, Founder and CEO of Unlock EMEA, has spent more than a decade helping brands enter the European market, launching more than 50 innovative international brands into tier-one retail and distribution, unlocking over a quarter-billion dollars in channel revenue.
Track: Retail & Future of Commerce
Speakers
Language: ENGLISH
Access: Trade Visitors Only
Customer Insights
Delivery, Logistics and Fulfilment
Omnichannel Strategy
IFA Global Markets
6 Sep 2026 – 14:30
Expert Talks (Hall 26c)
30 min
Marketing in a New Era: Signals from China, Opportunities for Europe
This session unpacks China's most effective consumer engagement strategies, delivering a playbook of innovative digital marketing tactics, branding frameworks, and creative campaign models designed to unlock significant growth. A perfect talk for European marketers, brand strategists, business development specialists, investors, and business owners.
Track: Marketing & Creativity
Speakers
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Customer Insights
Digital Marketing
Robotics
IFA Global Markets
6 Sep 2026 – 15:30
Expert Talks (Hall 26c)
30 min
PANEL DISCUSSION: Doing Business with China
A panel of three industry veterans will share their insights into buying from-- and selling to- China. Paul Weedman, Etienne Finet, and Chris Pereira will join forces to cover the different aspects of successful business with China.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
Delivery, Logistics and Fulfilment
Customer Insights
IFA Global Markets
7 Sep 2026 – 10:30
Expert Talks (Hall 26c)
60 min
Looking in the Crystal Ball: What You Will See at IFA 2030
Join us as we try to predict the future of consumer electronics and home appliances. We'll pick the industry's most important product categories, examine the technology coming along, and show you what you might see on display at IFA -- in 2030!
Track: World of AI & Future of Tech
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Circular Economy
Customer Insights
Ecodesign
Quantum Computing
Right to Repair
IFA Global Markets
7 Sep 2026 – 12:30
Expert Talks (Hall 26c)
30 min
Understanding German Market Trends in CE/HA
What's hot (and what's not) in the German CE/HA retail market? One of the leading experts on omni-channel & supply chain management in the industry shares his latest analysis direct from the retailers in the German channel.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Customer Insights
Omnichannel Strategy
IFA Global Markets
7 Sep 2026 – 13:30
Expert Talks (Hall 26c)
30 min
Plugged Into Europe: Turning EU Law Into Your Market Entry Advantage
Follow the story of NovaHome, a fictitious company as it faces the very real problems of setting up in Europe, protecting its product innovations, selling online, and avoiding risks and liabilities in an era of digital privacy, AI, cyber reporting and sustainability. In business language, Dr. Matras will guide the audience through some of the EU legal changes that affect tech.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Customer Insights
Digital Marketing
Omnichannel Strategy
IFA Global Markets
7 Sep 2026 – 13:30
Expert Talks (Hall 26c)
30 min
The Cyber Resilience Act. Don't Panic! We Bring Order to Your Security Chaos
Thanks to EU's Cyber Resilience Act (CRA), virtually all connected products and software components now-- for the first time-- face mandatory cybersecurity requirements. VDE shares its strategy to bring order to the cybersecurity chaos as manufacturers, distributors and retailers struggle to implement the new directive.
Track: World of AI & Future of Tech
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Customer Insights
Omnichannel Strategy
IFA Global Markets
7 Sep 2026 – 14:00
Dream Stage (Hall 25)
30 min
The Kitchen that Knows You: How AI, Design and Food Converge in 2030
Discover how the kitchen is becoming a symbiotic space where technology, interiors and food innovation work together to support the realities of everyday life.
Track: World of AI & Future of Tech
Language: English
Customer Insights
Diversity and Inclusion
Future of Work
Smart Home Ecosystems
Artificial Intelligence
Generated Design
Ecodesign
Home Appliances
Home & Entertainment
IFA Next
Smart Home
7 Sep 2026 – 14:00
Expert Talks (Hall 26c)
60 min
AI in CE Retail: From Hype to the High Street
AI is rapidly reshaping consumer technology, from smarter devices and personalised experiences to new ways of selling and engaging shoppers. This panel brings together retailers to explore how AI is changing the consumer tech retail landscape, where the biggest opportunities lie, and what retailers and manufacturers need to do now to stay competitive.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Artificial Intelligence
Customer Insights
IFA Global Markets
8 Sep 2026 – 14:15
Dream Stage (Hall 25)
30 min
Claimspiration for Winning Launches
Unlock the power of smart, insight‑led claims that make your product innovations instantly desirable. Transform complex features into clear, compelling consumer claims.
Track: Marketing & Creativity
Speakers
Language: English
Access: Trade Visitors Only
Customer Insights
IFA Next