5 Sep 2026 – 8:30
Dream Stage (Hall 25)
1 h 30 min
NIQ Business Breakfast 2026
Retail Disruption in the AI Era: Industry leaders discuss how AI, social commerce, marketplaces and evolving consumer behavior are reshaping retail, customer journeys and future growth opportunities.
Track: World of AI & Future of Tech
Language: English
Access: Registration needed
AI in Retail
Artificial Intelligence
Customer Insights
Omnichannel Strategy
Social Commerce
Digital Marketing
5 Sep 2026 – 11:30
Expert Talks (Hall 26c)
60 min
Precision Over Price Cuts: How AI Rewired the Value Equation
AI didn't just change how products are made. It changed what they cost, where they're sold, and what it now takes to make a consumer choose you over the competitor, just a click away.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Customer Insights
AI in Retail
IFA Global Markets
5 Sep 2026 – 12:30
Expert Talks (Hall 26c) / EXPERT TALKS stage Hall 26
60 min
CMF Product Design Inspiration 2026+: Design Trends from a 3D Perspective
Design is first thing you notice about a product. It tells a story, creates expectations, and when executed well, sparks excitement and desire. Don’t miss this inspiring look at the future of CMF (Color-Material-Finish) and product design.
Track: Culture & Lifestyle
Speakers
Language: English
Access: Trade Visitors Only
Sustainable Materials
Generated Design
Ecodesign
Customer Insights
IFA Global Markets
5 Sep 2026 – 14:00
Expert Talks (Hall 26c)
30 min
Experiential Shows the Way-- A Guide to European Roadshow Marketing
What do brands do after the trade show? One of the world's authorities on tech roadshows explains how taking your brand on the road across Europe leverages experiential marketing to penetrate European marketplaces.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
Customer Insights
IFA Global Markets
5 Sep 2026 – 14:30
Expert Talks (Hall 26c)
30 min
Cheaper Than Wallpaper: Next-Gen LED Turns Retail Into an Immersive Experience
Explore the experiential shift in physical retail being driven by cost-efficient next-generation LED technology.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
Customer Insights
IFA Global Markets
6 Sep 2026 – 13:30
Expert Talks (Hall 26c)
30 min
FROM AUDIO to SMART HEALTH- Brian Larsen, Founder, Nordio Agency
If you are looking for go-to-market plans, brand and marketing strategies, award-winning product launches, sales implementations, and direct sell-in contracts to key partners and retailers around the world, this session with industry veteran Brian Larsen will highlight his experiences in audio, FMCG, and personal health care.
Track: Retail & Future of Commerce
Speakers
Language: ENGLISH
Access: Trade Visitors Only
Omnichannel Strategy
Customer Insights
IFA Global Markets
6 Sep 2026 – 14:00
Expert Talks (Hall 26c)
30 min
Cracking the Route-to-Market Puzzle Across EMEA - Warren Hudson CEO Unlock EMEA
Warren Hudson, Founder and CEO of Unlock EMEA, has spent more than a decade helping brands enter the European market, launching more than 50 innovative international brands into tier-one retail and distribution, unlocking over a quarter-billion dollars in channel revenue.
Track: Retail & Future of Commerce
Speakers
Language: ENGLISH
Access: Trade Visitors Only
Customer Insights
Delivery, Logistics and Fulfilment
Omnichannel Strategy
IFA Global Markets
6 Sep 2026 – 14:30
Expert Talks (Hall 26c)
30 min
Marketing in a New Era: Signals from China, Opportunities for Europe
This session unpacks China's most effective consumer engagement strategies, delivering a playbook of innovative digital marketing tactics, branding frameworks, and creative campaign models designed to unlock significant growth. A perfect talk for European marketers, brand strategists, business development specialists, investors, and business owners.
Track: Marketing & Creativity
Speakers
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Customer Insights
Digital Marketing
Robotics
IFA Global Markets
7 Sep 2026 – 14:00
Dream Stage (Hall 25)
30 min
The Kitchen that Knows You: How AI, Design and Food Converge in 2030
Discover how the kitchen is becoming a symbiotic space where technology, interiors and food innovation work together to support the realities of everyday life.
Track: World of AI & Future of Tech
Language: English
Customer Insights
Diversity and Inclusion
Future of Work
Smart Home Ecosystems
Artificial Intelligence
Generated Design
Ecodesign
Home Appliances
Home & Entertainment
IFA Next
Smart Home