Press Conference
45 min
Discover the Future of Movement
Track: World of AI & Future of Tech
Language: English
Access: Limited capacity. RSVP required.
Artificial Intelligence
Diversity and Inclusion
Future of Work
Robotics
Wearables
Beauty Tech & Wellbeing
4 Sep 2026 – 11:30
Dream Stage (Hall 25)
30 min
AI Companions: What's Next? Bridging the Technology Gap
Amara founder Philipp Hartz and Dr. Oliver Kemmann on why AI companions can finally make technology work for the people it was never built for, and what comes next for voice-first AI.
Track: World of AI & Future of Tech
Speakers
Language: German
Artificial Intelligence
Communication & Connectivity
4 Sep 2026 – 13:00
Creator Stage
45 min
Beyond the Bike: How Peloton is Building the Connected Wellness Community of the Future
Peloton built its brand on breathing life, community and passion into a formerly singular industry. Now it's building something far bigger: a connected wellness platform that knows you, moves with you, and connects you to something bigger than yourself. The magic happens when world-class content, instructors and experiences don't just entertain, they inspire. This is wellness technology not just for every body, but for you.
Track: World of AI & Future of Tech
Speakers
Language: English
Artificial Intelligence
Entertainment
4 Sep 2026 – 13:15
Dream Stage (Hall 25)
45 min
Robots in the Kitchen and Home: From Task-Specific Tools to Humanoids
Exploration of emerging robotics form factors in the home: purpose-built systems for cooking and cleaning, integrated appliances with robotic capabilities, mobile assistants, and humanoids.
How robotics can support aging in place: assistance with daily food prep, monitoring, and household tasks while maintaining dignity and independence.
Risks and opportunities surrounding trust, safety, and acceptance as more physical automation enters intimate spaces, such as the kitchen.
How robotics can support aging in place: assistance with daily food prep, monitoring, and household tasks while maintaining dignity and independence.
Risks and opportunities surrounding trust, safety, and acceptance as more physical automation enters intimate spaces, such as the kitchen.
Track: World of AI & Future of Tech
Language: English
Artificial Intelligence
Robotics
Smart Living Forum
4 Sep 2026 – 14:00
Dream Stage (Hall 25)
30 min
The UX Layer: Building the Interface for AI Agents
The real AI opportunity isn't intelligence—it's UX. Napster on why the UX layer, and data sovereignty, deliver real ROI as we hand more work to autonomous agents.
Track: World of AI & Future of Tech
Speakers
Language: English
Artificial Intelligence
Next-gen Brand Storytelling
Virtual Production
4 Sep 2026 – 14:30
Dream Stage (Hall 25)
30 min
From the Dot-Com Boom to an AI Bubble? Why Data Literacy Is Becoming a Question
What if AI is the next big bubble?
The comparison with the dot-com era reveals what is real progress, what is merely hype and why we need to understand data before simply trusting the answers.
Track: World of AI & Future of Tech
Speakers
Language: German
Artificial Intelligence
IFA Next
5 Sep 2026 – 8:30
Dream Stage (Hall 25)
1 h 30 min
NIQ Business Breakfast 2026
Retail Disruption in the AI Era: Industry leaders discuss how AI, social commerce, marketplaces and evolving consumer behavior are reshaping retail, customer journeys and future growth opportunities.
Track: World of AI & Future of Tech
Language: English
Access: Registration needed
AI in Retail
Artificial Intelligence
Customer Insights
Omnichannel Strategy
Social Commerce
Digital Marketing
5 Sep 2026 – 11:30
Expert Talks (Hall 26c)
60 min
Precision Over Price Cuts: How AI Rewired the Value Equation
AI didn't just change how products are made. It changed what they cost, where they're sold, and what it now takes to make a consumer choose you over the competitor, just a click away.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Customer Insights
AI in Retail
IFA Global Markets
5 Sep 2026 – 14:00
Dream Stage (Hall 25)
45 min
The PC Gets Personal Again: Creativity, Identity & AI
The PC is personal again. Join Dell, creator Ben Jacquier and Team Liquid to explore how technology is becoming an extension of how we create, compete, work and express who we are.
Track: Marketing & Creativity
Speakers
Language: English
Artificial Intelligence
Gaming
Future of Work
Next-gen Brand Storytelling
Generated Design
Computing & Gaming
Content Creation
5 Sep 2026 – 16:00
Dream Stage (Hall 25)
30 min
A Love Letter to the Machine: How Designing Emotions is Central to the Human Experience
In the future, products must go beyond mere functionality and connect with users on a human level. Expect insights on how emotional design principles can help brands create meaningful, engaging and memorable user experiences that transform ordinary interactions into significant moments.
Track: World of AI & Future of Tech
Speakers
Language: English
Robotics
Artificial Intelligence
Computing & Gaming
Home Appliances
Smart Home
5 Sep 2026 – 17:30
Creator Stage
30 min
I Am No One
The sequel to "You Are Useless". A confession about how I slowly became no one: chasing numbers, scrolling Instagram for 8 hours, letting AI think for me. And why fighting to be someone is the only work left.
Track: Marketing & Creativity
Speakers
Language: English
Content Creation
Artificial Intelligence
6 Sep 2026 – 12:30
Expert Talks (Hall 26c)
60 min
The Post-Connected Era: Hardware, Agents, and Sustainable Tech at IFA 2026
What have you seen at IFA 2026? This fast-paced, entertaining, high-impact presentation from a veteran industry editor breaks down the standout product launches, design shifts, and commercial breakthroughs unveiled at IFA Berlin 2026.
Track: World of AI & Future of Tech
Speakers
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Circular Economy
Robotics
Wearables
IFA Global Markets
6 Sep 2026 – 12:30
Expert Talks (Hall 26c)
Is This the PCpocalypse? Rethinking Personal Computing in the AI Era
As multimodal AI, natural voice interfaces, and ambient hardware mature, the PC's screen-and-keyboard paradigm faces its true existential shift. Can it survive? If personal computing, components and accessories are part of your product mix, you won't want to miss this session.
Track: World of AI & Future of Tech
Speakers
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Future of Work
Wearables
Quantum Computing
Computing & Gaming
IFA Global Markets
6 Sep 2026 – 12:45
Dream Stage (Hall 25)
45 min
The Sensory Intelligent Home: Designing Future Living Experiences
Global consumer trend forecaster WGSN and consumer tech giant TCL join forces to reveal how sensory intelligence, AI and emotional design are turning smart houses into seamless, human-centered ecosystems.
Track: World of AI & Future of Tech
Language: English
Artificial Intelligence
Robotics
Audio
Computing & Gaming
Home Appliances
Home & Entertainment
Mobility
Communication & Connectivity
Smart Home
6 Sep 2026 – 14:20
Creator Stage
40 min
AI Tools Powering the Next Generation of Content Creation
See how creators are using AI to streamline production, enhance storytelling, and create high-quality content faster with practical tools for ideation, editing, optimization, and production.
Track: Marketing & Creativity
Language: English
Content Creation
Artificial Intelligence
Content Creation
6 Sep 2026 – 14:30
Expert Talks (Hall 26c)
30 min
Marketing in a New Era: Signals from China, Opportunities for Europe
This session unpacks China's most effective consumer engagement strategies, delivering a playbook of innovative digital marketing tactics, branding frameworks, and creative campaign models designed to unlock significant growth. A perfect talk for European marketers, brand strategists, business development specialists, investors, and business owners.
Track: Marketing & Creativity
Speakers
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Customer Insights
Digital Marketing
Robotics
IFA Global Markets
6 Sep 2026 – 15:00
Dream Stage (Hall 25)
60 min
AI-Update – the heise podcast live
In the live episode of the AI Update, Isabel Grünewald and Dr Sabrina Patsch discuss where pop culture gets it right in its portrayal of AI, which visions of the future are physically plausible, and what remains pure fiction.
Track: World of AI & Future of Tech
Speakers
Language: German
Artificial Intelligence
Entertainment
7 Sep 2026 – 10:30
Dream Stage (Hall 25)
20 min
The Next Decade of Kitchens, Food, and Home
How will technology transform the way we cook, eat and live over the next decade? This session sets the stage for the Smart Living Forum, exploring the forces shaping the future of the connected home. From AI powered appliances and intelligent automation to healthier lifestyles, sustainability and the evolving role of data, industry leaders examine the innovations redefining the kitchen, while highlighting the importance of trust, privacy and a distinctly European approach to the smart home.
Track: Smart & Sustainable Living
Speakers
Artificial Intelligence
Robotics
Smart Home Ecosystems
Smart Living Forum
7 Sep 2026 – 10:50
Dream Stage (Hall 25)
30 min
AI in the Kitchen: Helpful, Hype, or Harmful?
Artificial intelligence is rapidly becoming part of the modern kitchen, from smarter cooking guidance and food recognition to personalised recipes and automated appliances. But where does AI genuinely improve the cooking experience, and where does it risk becoming more intrusive than helpful? Industry leaders explore how AI is reshaping the kitchen, discussing the balance between convenience, privacy, personalisation and consumer trust, and what it will take for intelligent cooking to become an everyday reality.
Track: World of AI & Future of Tech
Language: English
Artificial Intelligence
Smart Home Ecosystems
Robotics
Smart Living Forum
Home Appliances
Home & Entertainment
IFA Next
Smart Home
7 Sep 2026 – 11:20
Dream Stage (Hall 25)
30 min
How Tech Will Transform Food, Health, and Longevity at Home
The connected home is evolving into a powerful platform for healthier living. As smart appliances, wearable devices and digital health technologies become increasingly connected, new opportunities are emerging to support better nutrition, encourage healthier habits and enable longer, more independent lives. This panel explores how data driven insights can empower consumers while respecting privacy, examining the role of smart living technologies in shaping the future of health and wellbeing at home.
Track: World of AI & Future of Tech
Language: English
Artificial Intelligence
Robotics
Smart Home Ecosystems
Ecodesign
Sustainable Materials
Wearables
Smart Living Forum
Home Appliances
IFA Next
Smart Home