5 Sep 2026 – 8:30
Dream Stage (Hall 25)
1 h 30 min
NIQ Business Breakfast 2026
Retail Disruption in the AI Era: Industry leaders discuss how AI, social commerce, marketplaces and evolving consumer behavior are reshaping retail, customer journeys and future growth opportunities.
Track: World of AI & Future of Tech
Language: English
Access: Registration needed
AI in Retail
Artificial Intelligence
Customer Insights
Omnichannel Strategy
Social Commerce
Digital Marketing
5 Sep 2026 – 10:00
Retail Innovation Zone Stage
30 min
TikTok Shop: Tech's New Engine for Demand and Sales Growth
TikTok Shop is reshaping consumer tech sales. Here's why electronics brands need to be there now.
Track: Retail & Future of Commerce
Speakers
Language: English
5 Sep 2026 – 10:15
Dream Stage (Hall 25)
45 min
Listening Is Back — But No Longer Only in the Living Room
The best seat is no longer the living room, but headphones, car and soundbar. Why listening is getting more attentive — and what that means for the industry.
Track: World of AI & Future of Tech
Language: English
Entertainment
Next-gen Brand Storytelling
Audio
IFA Next
5 Sep 2026 – 10:30
Expert Talks (Hall 26c)
60 min
"Practical AI" and a Fireside Chat: Alex Tatham, Industry Ambassador
Join us for a presentation on how to direct AI implementation in your CE/HA business and then listen to an interview with one of Europe's most experienced executives in tech distribution. Ask your questions about how to sign and motivate distributors today.
Track: World of AI & Future of Tech
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
IFA Global Markets
5 Sep 2026 – 11:00
Dream Stage (Hall 25)
45 min
From e-waste to value: Creating value beyond the first sale
Repair and refurbishment are becoming strategic business drivers. Discover how longer product and parts lifecycles can create value across the appliance industry.
Track: Smart & Sustainable Living
Speakers
Language: English
Circular Economy
Right to Repair
Home Appliances
IFA Next
5 Sep 2026 – 11:00
Innovation Stage
30 min
The End of Housework Is in Sight: Innovating in the Age of AI
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The End of Housework Is in Sight: Markus Miele on innovating in the age of AI — live, Innovation Stage, IFA Berlin 2026, 5 Sep, 11:00.
Track: World of AI & Future of Tech
Speakers
5 Sep 2026 – 11:00
Creator Stage
60 min
The human advantage: building brands, communities and culture in an AI-driven reality.
More Information will follow soon.
Speakers
5 Sep 2026 – 11:30
Expert Talks (Hall 26c)
60 min
Precision Over Price Cuts: How AI Rewired the Value Equation
AI didn't just change how products are made. It changed what they cost, where they're sold, and what it now takes to make a consumer choose you over the competitor, just a click away.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Customer Insights
AI in Retail
IFA Global Markets
5 Sep 2026 – 11:35
Marshall-Haus
25 min
The Next Growth Opportunity: Why B2B Is Europe's Most Underrated Sales Channel
B2B is a major growth opportunity for MediaMarktSaturn. By combining our strong European footprint, broad technology portfolio and customer reach, we are opening up new potential beyond traditional consumer retail.
Track: Retail & Future of Commerce
Language: English
Content Creation
5 Sep 2026 – 11:45
Dream Stage (Hall 25)
30 min
Hello Car. Meet Energy - How Cheap Can Mobility Become?
E-mobility changes more than how we drive: it creates new opportunities to reduce mobility costs. This session explores just how big that potential can be.
Track: Smart & Sustainable Living
Speakers
Language: German
Access: Trade Visitors Only
Mobility
5 Sep 2026 – 12:00
Innovation Stage
60 min
Die Drei ??? - The evolution of the imagination: radio drama production from tape to AI - Live Podcast
Track: Culture & Lifestyle
Language: German
5 Sep 2026 – 12:30
Expert Talks (Hall 26c) / EXPERT TALKS stage Hall 26
60 min
CMF Product Design Inspiration 2026+: Design Trends from a 3D Perspective
Design is the first thing you notice about a product. It tells a story, creates expectations, and when executed well, sparks excitement and desire. Don't miss this inspiring look at the future of CMF (Colour, Material, Finish) and product design.
Track: Culture & Lifestyle
Speakers
Language: English
Access: Trade Visitors Only
Sustainable Materials
Generated Design
Ecodesign
Customer Insights
IFA Global Markets
5 Sep 2026 – 12:45
Dream Stage (Hall 25)
30 min
The Future of Innovation
From 1 Year Lab Cycles to 1 Week Ecosystem Sprints
Track: World of AI & Future of Tech
Speakers
5 Sep 2026 – 12:45
Creator Stage
60 min
Robots on the Runway
This year, the runway belongs to robots. At IFA 2026, humanoid robots take over the catwalk instead of human models, demonstrating how technology, movement, and entertainment merge into a spectacular live experience. Expect humanoids, quadrupeds, and robotic companions, some capable of transforming from one form to another, backflipping, striking poses, and dancing.
Track: World of AI & Future of Tech
Language: English
5 Sep 2026 – 13:15
Dream Stage (Hall 25)
45 min
Robots That Can't Walk – What the Humanoid Industry Will Really Sell Us in 2026
Between Musk's trillion-dollar promise and China's 140 manufacturers, the loudest tech hype since the AI boom is emerging – but the robots on the stages are usually remote-controlled and damage more goods in everyday warehouse life than they stack. Sascha Pallenberg separates Physical AI from Physical Bullshit and shows why the actual race does not take place on the exhibition stage, but in Shenzhen's supply chains. If you ask how many backflips a robot can do, you've missed the point.
Track: World of AI & Future of Tech
Speakers
Robotics
5 Sep 2026 – 13:30
Expert Talks (Hall 26c)
30 min
New Routes to European Markets
Europe can be a daunting challenge for marketers, from start-ups to growing companies. The best way to learn the mechanics of routes-to-market throughout Europe is to listen to the experiences of others.
Track: Marketing & Creativity
Speakers
Access: Trade Visitors Only
Delivery, Logistics and Fulfilment
Omnichannel Strategy
Digital Marketing
IFA Global Markets
5 Sep 2026 – 14:00
Creator Stage
60 min
Sony@IFA: The Choice for Wildlife: Wildlife-Fotografie Paneltalk
PANEL TALK: Sony – The Choice for Wildlife: Wildlife Photography – From the Wilderness to the City, with Gamander Lopez and Luca Falk
Track: Marketing & Creativity
Speakers
Language: Deutsch
Access: Registration needed
5 Sep 2026 – 14:00
Expert Talks (Hall 26c)
30 min
Experiential Shows the Way-- A Guide to European Roadshow Marketing
What do brands do after the trade show? One of the world's authorities on tech roadshows explains how taking your brand on the road across Europe leverages experiential marketing to penetrate European marketplaces.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
Customer Insights
IFA Global Markets
5 Sep 2026 – 14:00
Dream Stage (Hall 25)
45 min
The PC Gets Personal Again: Creativity, Identity & AI
The PC is personal again. Join Dell, creator Ben Jacquier and Team Liquid to explore how technology is becoming an extension of how we create, compete, work and express who we are.
Track: Marketing & Creativity
Speakers
Language: English
Artificial Intelligence
Gaming
Future of Work
Next-gen Brand Storytelling
Generated Design
Computing & Gaming
Content Creation
5 Sep 2026 – 14:00
Retail Innovation Zone Stage
45 min
Trust, digital sovereignty and the rise of ‘Made in the EU’ in cybersecurity
From scams to phishing, trust is the new differentiator. Stefan Heitkamp on why values, not just price, are driving retail growth.
Track: World of AI & Future of Tech
Speakers
Language: German
